Marketing Operations Lead, Growth & Analytics

Brody Brothers Pest Control; Owings Mills (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

Brody Brothers Pest Control in Maryland is seeking an experienced marketing professional who can turn strategy into measurable action, manage vendors, improve PPC and SEO, coordinate campaigns, dig into data, and use AI to automate and accelerate results.

You won't sit on the sidelines—this hands-on role expects quick execution, clear dashboards, and collaboration with Sales, Customer Service, and Operations to grow revenue across multiple locations.

Qualifications

• 6+ years of relevant marketing experience.
• Strong working knowledge of PPC, SEO, local search, and lead-generation marketing.
• Experience managing outside agencies and vendors.
• Strong understanding of Google Ads and digital campaign performance.
• Comfortable using AI and automation tools in everyday work.
• Strong analytical skills and comfort with spreadsheets, dashboards, and reporting.

Responsibilities

• Execute quarterly marketing plans from strategy through completion.
• Manage and hold accountable PPC, SEO, website, call-tracking, media, direct-mail, and technology vendors.
• Monitor and improve Google Ads, SEO, local search, Google Business Profiles, landing pages, and website performance.
• Coordinate social media and digital marketing campaigns.
• Build clear dashboards and monthly reporting for company leadership.
• Monitor marketing budgets, vendor costs, and campaign performance.
• Execute referral, retention, win-back, lost-lead, email, text, and cross-sell programs.
• Coordinate marketing campaigns for targeted territories and growth areas.
• Work closely with Sales, Customer Service, Operations, and leadership.
• Use AI, automation, and emerging technology to improve marketing execution and efficiency.
• Identify what is working, what needs improvement, and where marketing dollars should be spent.

Skills

PPC management

SEO optimization

Lead generation

Analytics & reporting

Vendor management

AI & automation tools

Tools

Google Ads

Google Analytics

CRM integration

Job description

Brody Brothers Pest Control in Maryland is seeking an experienced marketing professional who can turn strategy into measurable action, manage vendors, improve PPC and SEO, coordinate campaigns, dig into data, and use AI to automate and accelerate results.

You won't sit on the sidelines—this hands-on role expects quick execution, clear dashboards, and collaboration with Sales, Customer Service, and Operations to grow revenue across multiple locations.