Marketing Operations Leader — Demand Gen & CRM (Hybrid, OR)

A-dec Inc.; Newberg (OR); Hybrid; USD 110,000 - 160,000; Full time

Job summary

A-dec Inc. is seeking a Manager of Marketing Operations to lead the systems, processes, and governance that support Customer Marketing and business growth.

This hybrid role in Oregon will oversee marketing technology, automation, CRM usage, reporting, and cross-functional campaign operations. The position partners with Product Management, Brand & Content, Global Marketing, Sales Operations, and IT to optimize launches, demand generation, and cross-channel campaigns.

Qualifications

• 8+ years of experience in marketing operations, demand generation marketing automation, or related marketing discipline.
• 4+ years of leadership experience managing teams and external partners.
• Experience managing marketing operations systems and platforms, including marketing automation and CRM, Wrike, reporting/analytics tools, and digital marketing technologies.

Responsibilities

• Oversee marketing operations processes, including project intake, workflow management, resource coordination, and planning to support Customer Marketing objectives.
• Manage marketing operations systems and platforms, including automation tools and CRM, Wrike, analytics, and digital marketing tech.
• Drive process improvement, governance, workflow standardization, and scalable operations for campaign execution and data visibility.
• Lead email marketing, lifecycle communications, lead nurture, audience segmentation, lead scoring, and database governance.
• Drive demand generation across paid media, digital campaigns, search, remarketing, and lead capture; monitor performance and optimization.
• Manage external agency partners and vendors, budgets, and contract coordination for paid media and campaigns.
• Collaborate with Product Management, Brand & Content, Digital, Global Marketing, Sales Operations, and IT on campaigns and launches.
• Provide marketing project oversight for new product introductions, campaigns, and go-to-market launches; track timelines, milestones, and assets.
• Develop and maintain dashboards, reporting, analytics, and performance metrics to measure ROI.

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Wrike

Job description

A-dec Inc. is seeking a Manager of Marketing Operations to lead the systems, processes, and governance that support Customer Marketing and business growth.

This hybrid role in Oregon will oversee marketing technology, automation, CRM usage, reporting, and cross-functional campaign operations. The position partners with Product Management, Brand & Content, Global Marketing, Sales Operations, and IT to optimize launches, demand generation, and cross-channel campaigns.