Marketing Ops Lead — AI-Driven Growth & Scaling

Autodesk; Phoenix (AZ); On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk in the United States is seeking a Marketing Operations Manager to serve as the operational lead for the Informed Design & Industrialized Construction Marketing portfolio. This role partners with Sales and Product Marketing to scale programs, implement measurement frameworks, and drive reliable pipeline growth.

You will design systems, governance, and data processes that translate marketing strategy into repeatable operating models, enabling fast experimentation with responsible AI and

Qualifications

• 5–8 years of experience in marketing operations or marketing technology within a B2B environment.
• Hands-on experience with Salesforce ensuring reliable lead flow, data integrity, and reporting.
• Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy into scalable operational frameworks and measurable outcomes.
• Strong analytical and problem-solving skills with the ability to interpret performance signals and drive continuous improvement.
• Experience collaborating with Sales, RevOps, and centralized operations teams in a B2B go-to-market environment.
• Strong communication and documentation skills; able to enable cross-functional partners to adopt new processes.
• Comfortable operating independently in ambiguous, fast-evolving environments and influencing without direct authority.

Responsibilities

• Serve as primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards.
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff.
• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives.
• Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity.
• Identify operational gaps and proactively recommend scalable solutions.

Skills

CRM systems

Salesforce

Analytics

Cross-functional collaboration

Data-driven decision making

Lead routing & scoring

Marketing ops

Communication

Tools

Salesforce

Marketo

Airtable

Job description

Autodesk in the United States is seeking a Marketing Operations Manager to serve as the operational lead for the Informed Design & Industrialized Construction Marketing portfolio. This role partners with Sales and Product Marketing to scale programs, implement measurement frameworks, and drive reliable pipeline growth.

You will design systems, governance, and data processes that translate marketing strategy into repeatable operating models, enabling fast experimentation with responsible AI and