Marketing Operations Specialist

TalentBurst; Oakland (CA); Remote; USD 60,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Marketing Operations Specialist to support their Automation Platform team in optimizing the Marketo platform. This role involves strategizing and executing operational efforts for global stakeholders while ensuring lead generation efforts are tracked and reported effectively. The ideal candidate will have a strong background in marketing operations, experience with Marketo and Salesforce, and a keen analytical mindset. Join a dynamic and forward-thinking team that values creativity and strategic insight, making a real impact across multiple markets.

Qualifications

• 2+ years of experience in a Marketing Operations role.
• Strong understanding of marketing inbound channels and lead funnel management.

Responsibilities

• Support the Automation Platform team with governance and processes.
• Develop strategies for monitoring lead pool and identifying trends.

Skills

Marketing Operations Experience

Marketo Platform

Salesforce

Analytical Skills

Lead Funnel Management

Database Segmentation

Cross-Functional Communication

Compliance Knowledge (CAN-SPAM, GDPR, CCPA)

Education

Bachelor's Degree in Marketing

Tools

Marketo

Salesforce

Job description

Marketing Operations Specialist
California
6+ Months

100%Remote

Duties:

• Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
• Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
• Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
• Develop and expand upon workflow processes to ensure timely campaign execution.
• Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
• Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
• Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
• Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
• Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

Skills:

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or equivalent platform and Salesforce.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders.
• Strong analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, and CCPA compliance.
• An eager and willing attitude.

Education:
Bachelor's degree in Marketing or a related field

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