Marketing Operations Senior Analyst — Automation & Analytics Leader

Nasdaq; Atlanta (GA); Hybrid; USD 73,000 - 124,000; Full time

Benefits offered by this job

401(k) match

Employee Stock Purchase Program

Student loan repayment

Life and disability insurance

Paid time off

Medical, dental and vision coverage

Health spending account with employer

Hybrid home/office schedule (for most)

Parental leave

Fertility benefits

Bereavement leave

Gift matching program

Employee resource groups

Professional development opportunities

Education Assistance Program

Job summary

Nasdaq in Atlanta seeks a Marketing Operations Senior Analyst to improve the marketing operations foundation, supporting campaign execution, marketing automation, lead management, reporting, data quality, documentation, and connected martech workflows.

You’ll thrive in a detail-oriented, solutions-focused role that translates business needs into scalable processes and reliable reporting in a fast-paced, cross-functional environment.

Qualifications

• Bachelor's degree in marketing, business, communications, or equivalent experience.
• 3-5+ years of experience in marketing operations, revenue operations, marketing automation, or campaign operations, ideally in financial services, SaaS, or capital markets.
• Hands-on, admin experience with Salesforce and Pardot/Account Engagement or a comparable marketing automation platform.
• Strong attention to detail and experience documenting processes, training new users, presenting, supporting operational change management, following governance standards, and naming conventions.
• Strong project management, organizational, and communication skills, with the ability to manage multiple priorities in a fast-paced environment; experience with workflow management platforms such as Monday.com is a plus.
• Comfort working cross-functionally with Marketing, Sales, Revenue Operations, Salesforce/technology teams, and enablement partners.

Responsibilities

• Serve as the Pardot/Account Engagement administrator and subject matter expert, managing user setup, folder governance, platform limits, quarterly release reviews, and operational standards.
• Partner with the eVestment marketing team on building and maintaining Salesforce connected campaigns, forms, completion actions, automation rules, campaign assets, event execution, campaign member management, list hygiene, and data uploads.
• Own and optimize lead management processes, including routing, Sales/BDR handoff, SLAs, training, and feedback loops that improve follow-up and conversion visibility.
• Build, maintain, and refresh executive-ready CRM Analytics (Tableau) and Salesforce dashboards, partnering with reporting owners to keep dashboards current, consistent, and usable for Marketing, Sales, and leadership stakeholders.
• Serve as first-line operational support for Pardot connected martech platforms, including CRM Analytics, Goldcast, Storylane, Highspot, Bizzabo, BriteVerify, DemandTools, Knak, and 6sense.
• Coordinate with platform owners and business partners on integration updates, launch readiness and support, troubleshooting, documentation, adoption planning, training, and post-launch optimization.
• Maintain process documentation, onboarding materials, best practices, dashboard guidance, data quality standards, field definitions, campaign member logic, and source-of-truth references to improve consistency across teams and reporting outputs.
• Apply an AI-forward mindset by looking for opportunities to use automation, AI-assisted workflows, and emerging tools to improve efficiency, documentation, reporting, enablement, and operational decision-making.

Job description

Nasdaq in Atlanta seeks a Marketing Operations Senior Analyst to improve the marketing operations foundation, supporting campaign execution, marketing automation, lead management, reporting, data quality, documentation, and connected martech workflows.

You’ll thrive in a detail-oriented, solutions-focused role that translates business needs into scalable processes and reliable reporting in a fast-paced, cross-functional environment.