Marketing Operations Lead: Automation, CRM & Insights

GBG; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

GBG is seeking a Marketing Operations Manager in Atlanta, Georgia to lead the marketing technology stack. You will enhance systems for demand generation, lifecycle marketing, and ensure data-driven processes.

Qualified candidates should possess HubSpot expertise and knowledge in email marketing best practices. This is a hands-on role requiring collaboration with various teams for effective execution and reporting.

Qualifications

• Hands-on experience with HubSpot workflows, lifecycle stages, and scoring.
• Strong understanding of email marketing QA and template design.
• Experience with CRM integration and marketing automation best practices.

Responsibilities

• Design and improve marketing automation workflows including lead scoring.
• Manage and maintain marketing dashboards and performance metrics.
• Collaborate across teams to ensure governance and data integrity.

Skills

Hands-on HubSpot expertise

Email marketing best practices

HTML/CSS experience

Salesforce knowledge

Analytical skills

Attention to detail

Tools

HubSpot

Salesforce

6sense

Cognism

SeamlessAI

Job description

GBG is seeking a Marketing Operations Manager in Atlanta, Georgia to lead the marketing technology stack. You will enhance systems for demand generation, lifecycle marketing, and ensure data-driven processes.

Qualified candidates should possess HubSpot expertise and knowledge in email marketing best practices. This is a hands-on role requiring collaboration with various teams for effective execution and reporting.