Marketing Operations Program Manager

Magnificent Differences Consulting, LLC; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Magnificent Differences Consulting, LLC is seeking a Marketing Operations Program Manager to own the systems, processes, data, and measurements across our business units.

This role guides work through the Content Review Process (CRP), manages the Dotdigital marketing automation and CRM platform, and provides leaders with timely, reliable performance data to manage OKRs and make decisions.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5–7 years in marketing operations, marketing automation, or related martech role.
• Experience in healthcare, certification, association, or regulated environments is a plus.

Responsibilities

• Own the day-to-day operation of the Content Review Process (CRP) in Asana, guiding projects from intake through final approval.
• Analyze CRP bottlenecks and streamline workflow, leveraging AI/Jasper to accelerate review and content production.
• Enforce brand standards, tone, and messaging consistency across all submitted work using personas.
• Serve as marketing owner/admin of Dotdigital, managing configuration, data structure, segmentation, and user access.
• Lead marketing system implementations and go-lives, ensuring configuration, testing, and optimization for campaigns across units.
• Build and manage audience segments, automated journeys, emails, and templates to support acquisition, engagement, and retention.

Skills

Marketing operations

Marketing automation

Data analysis

Reporting

Project coordination

Brand governance

Education

Bachelor's degree in marketing, business, or related field

Tools

Dotdigital

Asana

HubSpot

Salesforce Marketing Cloud

AI tools (Jasper)

Job description

The Marketing Operations Program Manager position exists to own the systems, processes, data, and measurements across the HST and LearnCo business units ensuring efficiencies, brand compliance and impact. This position guides work through the Content Review Process (CRP), manages the Dotdigital marketing automation and CRM platform, and provides leaders with timely, reliable performance data to manage OKRs and make decisions. By streamlining marketing execution and connecting activity to results, the role enables faster time to market, higher quality engagement, and a clear line of sight to organizational outcomes.

Core Responsibilities

• Own the day-to-day operation of the Content Review Process in Asana, guiding submitted projects through intake, routing, review, and final approval while maintaining service-level expectations, status visibility, and stakeholder communication;
• Continuously analyze the CRP for bottlenecks and streamline the workflow, with a specific mandate to leverage AI and Jasper functionality to accelerate review and content production;
• Enforce brand standards, tone, and messaging consistency across all submitted work, using customer personas to validate that content is on-brand and audience-appropriate;
• Serve as the marketing owner and administrator of Dotdigital, managing platform configuration, data structure, segmentation, and user access to meet marketing’s evolving needs;
• Lead marketing’s role in system implementations and go-lives, ensuring platforms are configured, tested, and optimized for campaign execution across both business units; and
• Build and manage audience segments, automated journeys and programs, email campaigns, and templates that support customer acquisition, engagement, and retention.

Required Education/Experience

• Bachelor’s degree in marketing, business, communications, information systems, or a related field;
• 5–7 years of experience in marketing operations, marketing automation, or a related marketing/martech role; and
• Experience in healthcare, certification, association, or another regulated environment is a plus.

Required Qualifications/ Skills

• Hands-on experience administering a marketing automation and/or CRM platform (Dotdigital, HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar); Dotdigital experience strongly preferred.
• Proven experience owning and optimizing marketing workflows and processes, ideally using a work management tool such as Asana, Monday, or similar.
• Strong analytical skills with demonstrated ability to build reports and dashboards, interpret campaign performance data, and deliver reporting against KPIs and OKRs on a consistent cadence.
• Working knowledge of email deliverability, data hygiene, segmentation, and marketing data governance and compliance best practices.
• Familiarity with AI-enabled marketing tools (e.g., Jasper) and a demonstrated interest in applying automation and AI to streamline workflows.
• Solid understanding of brand standards, messaging, and customer personas, with the judgment to ensure content is on-brand.