Marketing Operations Manager

Openkrill; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Patsnap is seeking a Marketing Operations Manager to own systems, data, and reporting that drive measurable marketing impact across campaigns, regions, and revenue. You’ll own HubSpot, Salesforce integrations, data quality, and lifecycle processes while connecting product-led and sales-led growth motions.

This is a remote US-based role, ideally with ability to work across EST hours. You’ll build dashboards, enable scoring/routing, and partner across Finance, Sales, and Product to optimize funnel

Qualifications

• 4–6 years of experience in marketing operations, revenue operations, or marketing analytics.
• Hands-on experience with HubSpot or Marketo, including workflows, lifecycle management, segmentation, and reporting.
• Strong knowledge of Salesforce including campaign management, lead/Contact management, reporting, and data flow.
• Proven ability in marketing reporting and analytics, including funnel performance, attribution, and pipeline contribution.
• Experience building dashboards, workflows, lead scoring, routing, and other ops infrastructure.
• Knowledge of product-led growth concepts, trials, self-serve funnels, and product signals.
• Experience connecting marketing/product demand to a sales-led funnel and revenue outcomes.
• Strong knowledge of Google Analytics, web tracking, and UTM governance.
• Experience evaluating and implementing marketing technology and improving processes.
• Strong analytical and problem-solving skills.

Responsibilities

• Own marketing performance reporting across funnel metrics, campaigns, channels, pipeline, attribution, and ROI.
• Build and maintain dashboards and reporting across Salesforce, marketing automation, GA, and BI tools.
• Establish definitions and governance for core metrics like MQLs, SQLs, attribution, and velocity.
• Provide regular reporting for Marketing leadership and regional teams with deeper campaign insights.
• Explain why results occurred and recommend actions to improve performance.
• Partner with Revenue Operations, Sales Operations, and Finance to align marketing reporting with revenue.

Skills

HubSpot

Salesforce

Marketing Analytics

Dashboard Building

Lead Scoring

Campaign Operations

Tools

Salesforce integrations

Google Analytics

BI Tools

Job description

Marketing Operations Manager (US, Remote)

Love turning marketing data into clear insights that shape decisions and drive revenue? Enjoy getting hands‑on with HubSpot, Salesforce, and automation to make campaigns and lead journeys work better? Excited to connect product‑led demand with sales‑led growth and help a global marketing team scale?

Role Summary

Patsnap is looking for a Marketing Operations Manager to own the systems, data, and reporting that make our global marketing function measurable, efficient, and accountable to revenue. Reporting and analytics will be at the heart of this role. You'll create a trusted view of marketing performance across campaigns, channels, regions, and the revenue funnel, then turn that data into insights that help Marketing understand what's working, where opportunities exist, and where to invest next.

You’ll also own the operational infrastructure behind our marketing engine, from workflows, lead routing, scoring, and attribution to marketing technology and data quality. A key priority will be helping connect Patsnap’s product‑led and sales‑led growth motions by identifying, nurturing, qualifying, and routing product‑generated demand into the sales funnel. This is a hands‑on individual contributor role for someone who is as comfortable building a workflow or dashboard as they are analyzing performance and recommending what the business should do next.

Want to see the platform you’d be representing? Check out this short overview:

This is a remote US based position, ideally suited for candidates able to work flexibly across EST hours.

Who are we?

Patsnap is a global, pre‑IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle, using domain‑specific AI to accelerate the creation of market‑ready products. With over 12,000 customers worldwide, including some of the biggest names in innovation, Patsnap is at the forefront of technological advancement. Our $300M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.

We have a vibrant and diverse team with offices in Singapore, Toronto, London, Shanghai and remote teams based in US. Our hyper‑growth trajectory is powered by our people, and we are extremely proud of our company‑wide vision, work ethic, and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.

What You’ll Own: Reporting, Analytics & Performance Insight

• Own marketing performance reporting across funnel metrics, campaigns, channels, pipeline contribution, attribution, and marketing ROI.
• Build and maintain dashboards and reporting across Salesforce, marketing automation, Google Analytics, and connected BI tools.
• Establish consistent definitions and governance for core metrics including MQLs, SQLs, opportunity source, attribution, conversion, and velocity.
• Create regular reporting for Marketing leadership and regional teams, with deeper analysis of campaign effectiveness, audiences, channels, and spend.
• Go beyond reporting what happened to explain why it happened and recommend what Marketing should do next.
• Partner with Revenue Operations, Sales Operations, and Finance to align marketing reporting with pipeline and revenue.

Marketing Systems & Operations

• Own the day‑to‑day operation of HubSpot and serve as Marketing’s primary partner for Salesforce integrations and data flow, maintaining clear pipeline visibility for Marketing and Sales.
• Personally build and manage workflows, lead lifecycle processes, scoring, routing, enrichment, deduplication, segmentation, and database management.
• Operationalize campaigns developed by Marketing Directors, ensuring the right workflows, audiences, tracking, attribution, and reporting are in place for effective execution.

Connecting Product‑Led Demand to Sales‑Led Growth

• Help build the operational bridge between Patsnap’s product‑led and sales‑led growth motions. Work with Product, Growth, Marketing, and Sales to identify the product behaviors and signals that indicate meaningful commercial interest.
• Develop the scoring, segmentation, nurture, and routing needed to move product‑generated leads toward the appropriate sales motion.
• Connect product, marketing, and CRM data to provide visibility into the journey from product engagement through marketing nurture, opportunity, pipeline, and revenue.
• Measure conversion and identify where product‑generated demand progresses, stalls, or drops out of the funnel.
• Recommend and test changes to nurture, qualification, and handoff processes that improve conversion and sales readiness.

Marketing Technology & Automation

• Maintain a clear view of the marketing technology stack, including ownership, integrations, usage, cost, and renewals. Identify capability gaps, duplication, and inefficiencies and recommend where tools should be added, consolidated, or retired. Lead evaluations and implementations of new marketing technology, from requirements and business case through rollout, documentation, and adoption.
• Use AI and automation to improve reporting, analysis, QA, documentation, segmentation, and other operational workflows. Build repeatable processes that reduce manual work while maintaining strong standards for accuracy, data integrity, and privacy.

AI‑Driven Discovery, SEO & GEO

• Lead SEO and GEO strategy to strengthen Patsnap’s visibility across traditional search engines, AI‑generated answers, and LLM‑powered discovery experiences.
• Monitor how priority audiences discover, evaluate, and cite Patsnap through AI‑assisted search, and translate emerging patterns into content, technical, and distribution recommendations.
• Use approved AI tools to accelerate keyword and audience research, campaign ideation, ad and landing‑page variations, insight synthesis, and experiment design while maintaining clear human review and accountability.

Global Marketing Operations

• Create shared processes, reporting standards, and ways of working across regional Marketing teams while accommodating local market needs.
• Bring structure to ambiguous or inconsistent processes and establish clear ownership and governance. Manage competing priorities across a distributed organization and communicate proactively with stakeholders.
• Partner effectively across Marketing, Revenue Operations, Product, Growth, Sales, Finance, Customer Success, and IT.

What You Bring:

• 4–6 years of experience in marketing operations, revenue operations, marketing analytics, or a related discipline, ideally within B2B SaaS or enterprise technology.
• Strong hands‑on experience with a leading marketing automation platform such as HubSpot or Marketo, including workflows, lifecycle management, segmentation, campaign operations, and reporting.
• Strong working knowledge of Salesforce, including campaign management, lead and contact management, reporting, and marketing‑to‑CRM data flow.
• Demonstrated strength in marketing reporting and analytics, including funnel performance, attribution, campaign measurement, conversion, and pipeline contribution.
• Experience personally building dashboards, workflows, lead scoring, routing, and other marketing operations infrastructure.
• Working knowledge of product‑led growth, including trials or self‑serve funnels, activation, product‑qualified leads, and product usage signals.
• Experience connecting marketing and/or product‑generated demand to a sales‑led funnel and revenue outcomes.
• Strong working knowledge of Google Analytics, web conversion tracking, and UTM governance.
• Experience evaluating and implementing marketing technology and improving operational processes.
• Strong analytical and