Marketing Operations Manager

Avolve Software; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Avolve Software seeks a Marketing Operations Manager to own and optimize the systems, data, and processes powering our marketing engine. You will manage HubSpot, automation, attribution, and governance to scale campaigns across the organization.

Collaborating with Marketing, Sales, Revenue Operations, Customer Success, and Business Development, you’ll implement AI-enabled workflows, drive program efficiency, and ensure accurate measurement and reporting of demand and campaigns.

Qualifications

• Experience owning HubSpot and marketing automation workflows.
• Strong data governance and reporting capabilities.
• Cross-functional collaboration with Marketing, Sales, and Product teams.

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.

Skills

Marketing operations

HubSpot

Tools

HubSpot

Job description

About Avolve

Avolve is the global market leader in electronic plan review for local governments. We made the INC 5000 2026 list as one of the fastest growing private companies in the US, and our government expertise was acknowledged when we were honored to be the only plan review vendor on the Government Technology’s GovTech 100 list for 2026 – a summary of 100 innovative companies making a significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states. We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team, we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Position Summary

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine.

Reporting to the Director of Marketing, this role will be responsible for the strategic administration and continuous optimization of HubSpot, marketing automation, campaign operations, lead lifecycle architecture, attribution reporting, segmentation, data governance, and marketing project management. The role will also evaluate, implement, and operationalize AI-enabled tools and workflows in operations. This individual will play a critical role in ensuring marketing programs are executed efficiently, measured accurately, and scaled effectively across the organization.

Working closely with Marketing, Sales, Revenue Operations, Customer Success, and Business Development teams, this role serves as the operational backbone of the marketing organization. They will build and support the infrastructure behind demand generation programs, customer marketing initiatives, partner marketing campaigns, webinars, events, product launches, nurture programs, and go-to-market initiatives.

The ideal candidate is highly analytical, process-oriented, technically proficient, and passionate about creating scalable systems that help teams perform at a higher level. They bring a service-first mindset and view themselves as an enabler of success for the broader organization. As the organization's marketing operations expert, they proactively educate, train, and support stakeholders while driving operational consistency, process governance, adoption of best practices, and continuous improvement.

Responsibilities

Marketing Automation, HubSpot Administration, and Platform Ownership

• Serve as the primary owner and administrator of HubSpot.

• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.

• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.

• Maintain marketing technology systems and ensure integrations are functioning properly.

• Develop governance standards, naming conventions, documentation, and operational best practices.

• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.

Campaign Operations, Automation, and Program Support

• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.

• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.

• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.

• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.

Data Governance, Segmentation, and Compliance

• Own database health, governance, and ongoing hygiene initiatives.

• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.