Marketing Operations Manager — Hybrid, AI-Driven Campaigns

Luminik; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

5 weeks vacation

Extra day off for birthday month

MacBook Pro + accessories

Team events and happy hours

Job summary

Similarweb is seeking a Marketing Operations Manager to drive the successful execution of our marketing strategy through automation, demand generation, and data quality improvements. You’ll own end-to-end campaigns across email, WordPress, chatbots, webinars, and calendar automation while collaborating with marketing, GTM, and product teams.

In this role you will establish scalable processes, optimize lead management, segmentation and reporting, and leverage AI to enhance personalization and

Qualifications

• 2+ years in Marketing Operations or similar role.
• Hands-on with a CRM and a marketing automation platform.
• Experience building segmentation logic on large datasets.
• Comfortable working with multiple stakeholders in a fast-paced environment.
• Strong attention to detail and a quick learner.
• Fluent English.

Responsibilities

• Build and manage campaigns across marketing channels (email, WordPress, chatbots, webinars, calendar automation).
• Own end-to-end campaign execution from planning to launch, QA, and post-campaign review.
• Own the campaign calendar to enable smooth planning and execution across teams.
• Build and oversee audience segmentation strategies using CRM and marketing automation data.
• Own advanced data flows: lead uploads, segmentation accuracy and data quality.
• Provide regular and ad-hoc reporting and actionable insights to management and stakeholders.
• Use AI and vibe coding to improve segmentation, personalization, and workflow automation.

Skills

Marketing automation

CRM (Salesforce)

Segmentation logic

Data quality

Reporting

AI mindset

English fluency

Stakeholder management

Project management

Tools

Salesforce

Marketing Cloud

HubSpot

WordPress

Job description

Similarweb is seeking a Marketing Operations Manager to drive the successful execution of our marketing strategy through automation, demand generation, and data quality improvements. You’ll own end-to-end campaigns across email, WordPress, chatbots, webinars, and calendar automation while collaborating with marketing, GTM, and product teams.

In this role you will establish scalable processes, optimize lead management, segmentation and reporting, and leverage AI to enhance personalization and