Marketing Operations Manager

Pacvue; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Pacvue, a leader in eCommerce advertising, is seeking an experienced Marketing Operations Manager to enhance marketing strategies and processes. This role will involve leading the marketing technology stack, including platforms like Salesforce and HubSpot, driving data-backed decision-making, and optimizing marketing operations for efficiency. Ideal candidates will have over 8 years of experience in marketing operations and a strong analytical mindset.

Benefits

Unlimited Paid Time Off

Medical, Dental, Vision Benefits

401k with Employer Match

Paid Parental Leave

Paid Time Off to Volunteer

Qualifications

• 8+ years of experience in marketing operations.
• Hands-on, analytical, detail-oriented.
• Ability to independently manage projects.

Responsibilities

• Oversee marketing processes, ensuring efficiency.
• Manage marketing technology stack including Salesforce and HubSpot.
• Collaborate across departments to align marketing operations.

Skills

CRM Management

Data Analysis

Process Optimization

Project Management

Education

Bachelor's Degree or higher

Tools

Salesforce

HubSpot

Looker

Tableau

Job description

Join to apply for the Marketing Operations Manager role at Pacvue

Join to apply for the Marketing Operations Manager role at Pacvue

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue?

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
• Learn – from the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.
  
  

About the role:

Pacvue is seeking an experienced Marketing Operations Manager to lead and scale our marketing operations function. In this strategic leadership role, the Marketing Operations Manager will oversee all marketing processes – from lead management and campaign execution to marketing technology and analytics – ensuring these operations run efficiently and effectively. The role involves full ownership of the marketing technology stack (with a focus on Salesforce CRM, HubSpot marketing automation, and Attribution tools) and the responsibility for leveraging data and insights to drive marketing strategy and performance. The ideal candidate is a hands-on, analytical, and detail-oriented professional with 8+ years of experience in marketing operations and a proven ability to independently manage projects and initiatives from concept through completion. This individual will collaborate across departments to align marketing operations with business goals and will be the key driver in optimizing processes, evaluating new technologies, and guiding data-driven decision-making at the strategic level.

Responsibilities:

• Marketing Operations Strategy: Act as a strategic partner to Marketing leadership and Revenue Operations, aligning initiatives with business and revenue goals. Own and optimize all marketing operations processes, including lead management, and multi-channel campaign execution to ensure funnel efficiency.
• Marketing Technology Management: Oversee the marketing tech stack, serving as system owner for platforms like Salesforce and HubSpot. Ensure tools are properly configured, integrated, and evaluated to support campaigns and lead management.
• Data Quality and Compliance: Maintain data integrity across systems through hygiene practices (audits, deduplication, segmentation) and ensure compliance with privacy regulations.
• Analytics and Reporting: Define, track, and report on key metrics (e.g., conversion rates, MQLs, Account penetration, campaign ROI). Build dashboards and deliver insights to guide marketing strategy.
• Cross-Functional Collaboration: Partner with Sales, Marketing, Operations, IT, and Finance to align processes, improve lead handoffs, and enhance funnel performance.
• Process Improvement & Project Management: Initiate and lead projects to scale and improve marketing operations, including analytics infrastructure, revenue attribution automation, and campaign workflow optimization. Ensure timely execution and stakeholder alignment.
  
  

Skills & Qualifications:

• 8+ years of experience
• Strong experience working with CRMs (e.g., Salesforce, HubSpot), BI/reporting tools (e.g., Looker, Tableau, Excel), and implementing marketing tools (Attribution, ABM, Lead Routing)
• Ability to scale lead and campaign operations
• Comfortable building and growing ABM program for Enterprise teams
• Data-Driven and ability to present key findings to key stakeholders
• Exceptional attention to detail, organizational skills, and process-oriented mindset to help scale
• End to end project management
  
  

Benefits:

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
  
  

Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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