Marketing Operations Manager

Advarra; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is looking for a Marketing Operations Manager to enhance their marketing strategies and optimize operations. This role is crucial for managing marketing technology, ensuring data integrity, and executing effective campaigns. The ideal candidate will have a strong background in marketing automation and data analytics, driving efficiency and collaboration across teams. Join a passionate team dedicated to advancing clinical research and making a significant impact on human health. If you're ready to lead and innovate in a dynamic environment, this opportunity is perfect for you.

Benefits

Health Coverage

Paid Holidays

Variable Bonus

Qualifications

• 5+ years of experience in marketing operations focused on B2B SaaS.
• Proven expertise in managing marketing automation platforms and CRM systems.

Responsibilities

• Manage and optimize marketing automation platforms for campaign execution.
• Oversee lead management processes and ensure seamless lead handoff to sales.

Skills

Marketing Automation Platforms

Data Analysis

Lead Management

CRM Systems

Campaign Execution

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

HubSpot

Salesforce

Drift

On24

Tableau

Google Analytics

Job description

Remote - U.S.A
United States of America, 000000, USA

Description

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

We are seeking a strategic and hands-on Marketing Operations Manager to join our Growth Marketing team. This role is pivotal in optimizing our marketing operations, managing our marketing technology stack, and ensuring data integrity across platforms. The ideal candidate will have a strong background working in Marketing Automation Platforms (Marketo, HubSpot, and Salesforce Marketing Cloud) and Salesforce, have the ability to manage end to end prospect journeys, and have a passion for data-driven marketing and process improvement.

Job Duties & Responsibilities

• Campaign Execution: Build and send campaign assets, including emails, lists, flows, tracking, and reports.
• Marketing Automation Platform Management: Manage and optimize our marketing automation platform, ensuring best practices for campaign execution, lead nurturing, and segmentation to deliver the right message to the right person at the right time.
• Lead Management & Scoring: Oversee lead management processes, including lead scoring, segmentation, nurturing workflows, and ensuring the seamless handoff of qualified leads to the sales team.
• Data & Analytics: Own the marketing data infrastructure, ensuring data quality, accuracy, and consistency across systems (CRM, automation platforms, analytics tools). Provide regular reports and insights on key performance metrics (e.g., MQLs, SQLs, pipeline influence, ROI) and make data-driven recommendations for optimization.
• Marketing Technology Stack Management: Manage and optimize the marketing technology stack (Drift, On24, etc.), ensuring that all tools are integrated, fully utilized, and support the team’s goals.
• Campaign Performance Tracking: Set up and monitor tracking systems (e.g., UTM parameters, campaign tagging) to ensure accurate reporting of campaign performance across all channels. Develop dashboards for leadership to track marketing’s impact on pipeline and revenue.
• Cross-functional Collaboration: Work closely with sales operations, business development, and IT to align systems, processes, and data for efficient lead flow and reporting. Collaborate with segment marketing, product marketing, and commercial teams to ensure alignment on campaign goals and outcomes.
• Process Optimization: Continuously review and improve marketing processes to drive efficiency, scalability, and effectiveness in campaign execution, lead management, and reporting.

Location

This role is open to candidates working remotely in the United States.

Qualifications

• 5+ years of experience in marketing operations, with a strong focus on B2B SaaS.
• Proven expertise in managing marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and other marketing technologies.
• Strong analytical skills, with the ability to translate data into actionable insights and recommendations.
• Knowledge of key marketing metrics and performance indicators, with experience reporting on the effectiveness of marketing efforts.
• Experience with lead scoring, segmentation, and nurturing workflows.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in data management.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication skills and the ability to collaborate effectively across departments.

Preferred Qualifications

• Marketo Certified Expert (MCE), Hubspot Marketing Hub Certification(s), and Salesforce certifications.
• Experience with advanced reporting and analytics tools (e.g., Tableau, Power BI, Google Analytics).

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation
• Regularly carry, raise, and lower objects of up to 10 Lbs.
• Learn and comprehend basic instructions
• Focus and attention to tasks and responsibilities
• Verbal communication; listening and understanding, responding, and speaking

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $90,000 - $150,000. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.