Marketing Operations Manager

Lensa; United States; Remote; USD 95,000 - 137,000; Full time

Job summary

Join a leading marketing team as a Marketing Operations Manager, where you will spearhead multi-channel marketing campaigns and drive strategic growth. With responsibilities ranging from project management to resource efficiency, this role is pivotal in connecting marketing efforts with technology and data management. An ideal candidate will have a solid foundation in marketing principles, a bachelor’s degree, and more than five years of relevant experience, with a keen interest in optimizing marketing processes to drive success.

Benefits

Health care benefits including medical, dental, and vision

401(k) Savings Program

Paid Time Off (PTO)

Paid holidays

Life insurance

Short- and Long-Term Disability

Qualifications

• 5 plus years of relevant marketing work experience.
• Experience working with agencies and vendors.
• Expertise in assessing marketing processes for quality improvement.

Responsibilities

• Manage project timelines and track campaign performance.
• Collaborate with I.T. to integrate technologies into marketing processes.
• Identify processes to maximize resource efficiency.

Skills

Project Management

Marketing Processes

Technical Integration

Data Management

Education

Bachelor's degree in marketing, business, or related field

MBA Preferred

Tools

Jira

Monday

Canva

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, CSL Plasma, is seeking professionals. Apply via Lensa today!

As the Marketing Operations Manager, you will play a critical role on the integrated marketing team, responsible for driving business growth through the execution of marketing campaigns. You will manage multi-channel marketing campaigns, ensuring accuracy, efficiency, and understanding of industry best practices. Being the main liaison between marketing, digital products, I.T. and agency teams.

You will identify processes to maximize resource efficiency and marketing technology usage, and keep marketing leadership team informed of marketing progress, impact and opportunities for improvement. The marketing operations manager will also help manage the marketing investments, monthly accounting and procurement activities.

Job Details

• Reports To: Director of Brand, Advertising and Media
• Location: Boca Raton, FL OR Remote
• Direct Reports: None
• Travel: Ability to travel as needed (10%)
  
  

Responsibilities

Project Management :

• Manage project timelines, allocate resources, and track campaign performance
• Improve marketing processes across all marketing departments, including both non-digital and digital channels, paid and owned
  
  

Technical Integration and Delivery

• Collaborate with I.T. to Integrate technologies into marketing processes, assisting agency partners and marketing teams.
• Support the alignment, mapping and integration of marketing data and donor data across platforms, i.e. lead gen and CAPI Meta.
  
  

Marketing Productivity and Asset Management

• Serve as the primary admin for the DAM (digital asset management) and marketing productivity tools; i.e. Teams, Jira, Monday, Canva, Khoros, Lytho, Litmus
• Be the primary librarian and governance lead for the DAM
• Train and support team members on marketing productivity systems, helping with the use of tools and troubleshooting's
  
  

Budgets and Resourcing

• Manage marketing billings, contracts, and resourcing activities including Companion, Ariba & Open Text
• Partner with procurement on contract renewals, vendor set up, legal reviews, contract signatures and purchase orders
  
  

Marketing Processes and Effectiveness

• Identify and document processes to maximize resource efficiency and improve usage of marketing technology
• Ensure processes are communicated and facilitate compliance of the processes
  
  

Job Specifications

Education and Qualifications

• Bachelor's degree in marketing, business, or related field experience
• MBA Preferred
• 5 plus years of relevant marketing work experience
• Experience working with agencies and vendors
• Expertise in assessing marketing processes and finding ways to improve quality of work
  
  

Our Benefits

CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp .

About CSL Plasma

CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma (https://www.cslplasma.com/about-csl-plasma) .

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging (https://www.csl.com/careers/inclusion-and-belonging) at CSL.

Do work that matters at CSL Plasma!

R-254516

CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran) or other classification protected by applicable US federal, state or local law. CSL complies with all applicable employment laws, including but not limited to Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act. https://www.cslbehring.com/careers/eeo-statement

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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