Marketing Program Manager

Pritchard Companies; Clear Lake (IA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

401(k) program options

Professional development investment

Collaborative culture

Opportunities across multiple business

Job summary

A well-established company in Clear Lake, Iowa is seeking a Marketing Program Manager to lead marketing initiatives that align with business goals. Responsibilities include developing and tracking marketing campaigns, collaborating with cross-functional teams, and analyzing performance data to optimize future efforts. The ideal candidate will have a Bachelor's degree in Marketing or a related field, along with five years of experience in marketing or project management. This role offers a supportive culture and comprehensive benefits.

Qualifications

• Five or more years of experience in marketing or a similar role.
• Strong understanding of digital marketing tools and performance metrics.
• Proven ability to manage multiple projects and prioritize effectively.
• Excellent verbal and written communication skills with the ability to collaborate across teams.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Proven ability to manage multiple projects, prioritise effectively, and operate in a fast-paced environment.

Responsibilities

• Plan and execute marketing programs aligned with company goals.
• Lead the development and performance tracking of marketing campaigns.
• Collaborate with cross-functional teams to ensure messaging alignment.
• Analyze campaign performance to optimize future initiatives.
• Analyze campaign performance data and provide insights to optimize future marketing initiatives.
• Communicate project updates, timelines, and results to leadership and key stakeholders.
• Manage multiple projects simultaneously, ensuring deadlines and quality standards are met.
• Support the development and maintenance of marketing processes, tools and best practices

Skills

Digital marketing channels

Project management

Analytical skills

Communication skills

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Job Description – Marketing Program Manager

Company Overview

• Be part of a 100+ year legacy.
• People‑first culture.
• Make an impact.
• Work with purpose.
• Growth supported by passionate leadership.
• A stable and expanding enterprise.

Responsibilities

• Plan, manage, and execute marketing programs that support company goals and brand strategy.
• Lead the development, launch, and performance tracking of marketing campaigns, including defining objectives and KPIs.
• Collaborate with cross‑functional teams—including sales, product, creative, and operations—to ensure alignment on messaging, timelines, and deliverables.
• Conduct competitive analysis and review market trends to identify growth opportunities and inform marketing direction.
• Analyze campaign performance data and provide insights to optimize future marketing initiatives.
• Communicate project updates, timelines, and results to leadership and key stakeholders.
• Manage multiple projects simultaneously, ensuring deadlines and quality standards are met.
• Support the development and maintenance of marketing processes, tools and best practices

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Five or more years of experience in marketing, project management, or a similar role.
• Strong understanding of digital marketing channels, tools, and performance metrics.
• Excellent verbal and written communication skills with the ability to collaborate across teams.
• Strong analytical skills with the ability to interpret data and make data‑driven recommendations.
• Proven ability to manage multiple projects, prioritize effectively, and operate in a fast‑paced environment.

Benefits

• Medical, dental, vision coverage
• Paid time off and work‑life balance support
• 401(k) program optionsProfessional development investment
• Employee‑focused, collaborative culture
• Opportunities across multiple business units

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.