Marketing Operations Engineer (MarTech / GTM Systems)

Kickstart Seed Fund; Salt Lake City (UT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Kadence is seeking a Marketing Operations Engineer to be the backbone of Marketing tech, data, and automation that powers Demand Gen and ABM. You will own the MarTech stack, enable seamless data flow, and build scalable processes across HubSpot, Intercom, WordPress, and Demio.

You will implement analytics and AI-driven workflows, drive lifecycle maturity, improve conversion and velocity, and collaborate with cross-functional teams to accelerate revenue in a fast-moving environment.

Qualifications

• 4+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops in B2B SaaS.
• Deep hands-on experience with HubSpot workflows, lifecycle stages, lists/properties, automation, reporting, governance.
• Strong understanding of Demand Gen & ABM mechanics and operationalization through systems and processes.
• Data quality management, lifecycle integrity, enrichment, routing, and attribution basics.
• Technical proficiency with APIs/webhooks/iPaaS and durable automation processes.
• Experience with ZoomInfo and Clay for enrichment, sourcing, and data hygiene.
• Experience applying AI tools to workflow automation, QA, and performance insights.

Responsibilities

• Own and optimize the marketing tech stack (HubSpot & connected tools) for scalability, governance, and reliability.
• Architect seamless data flow across systems to enable clean integrations and trustworthy lifecycle tracking.
• Operationalize Demand Gen and ABM: segmentation, lead scoring, routing, nurture programs, QA, and attribution.
• Support a bowtie sales model with lifecycle triggers, handoffs, and automated follow-up to accelerate revenue.
• Build and maintain reporting linking activity to pipeline and campaign health with clear insights.
• Drive automation and AI-assisted efficiency, replacing manual work with validated workflows and checks.
• Collaborate with Demand Gen, Content, Product Marketing, RevOps, CX, Leadership and Engineering on tech issues.

Skills

HubSpot

Intercom

WordPress

Demio

ZoomInfo

Clay

APIs/iPaaS

AI in marketing ops

Data quality

ABM & Demand Gen

Tools

HubSpot

Intercom

WordPress

Job description

Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Marketing Operations Engineer to be the architect and technical backbone of Marketing, optimizing the tools, data, and automation that power Demand Gen, ABM, and bowtie GTM execution. You’ll manage a complex MarTech stack, ensure seamless data flow, and leverage data + automation (including AI) to drive efficiency and measurable revenue growth across acquisition and expansion.

Core platforms:

HubSpot, Intercom, WordPress, Demio (plus connected GTM tools like ZoomInfo, Clay, etc.)

What you’ll do

• Own and optimize the marketing tech stack (HubSpot & connected tools), ensuring scalability, governance, documentation, and high reliability.

• Architect seamless data flow across HubSpot, Intercom, WordPress, Demio, Paid Media (Google Ads/LinkedIn), and other systems to enable clean integrations, consistent fields/taxonomy, and trustworthy lifecycle tracking.

• Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on.

• Support a bowtie sales model by enabling both new logo and expansion motions with lifecycle triggers, handoff workflows, and automated follow-up systems that reduce friction and speed up revenue.

• Build and maintain reporting that connects activity to pipeline funnel dashboards, campaign health, and clear conversion/velocity insights.

• Drive automation and efficiency (including AI): identify bottlenecks and replace manual work with workflows, enrichment, QA checks, experimentation support, and AI-assisted operational systems.

• Bridge marketing strategy and technical execution by partnering closely with Demand Gen, Content, Product Marketing, RevOps/Sales Ops, CX, and Leadership, in addition to collaborating with Engineering when needed on tech troubleshooting and integrations.

Qualifications

• 4–8+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops, ideally in B2B SaaS.

• Deep hands-on experience with HubSpot is critical to this role (workflows, lifecycle stages, lists/properties, automation, reporting, governance).

• Strong understanding of Demand Gen & ABM mechanics and how to operationalize them through systems, processes, and measurement.

• Proven ability to manage data quality and lifecycle integrity (de‑dupe, enrichment, routing rules, field standards, attribution, compliance basics).

• Technical proficiency connecting systems (APIs/webhooks/iPaaS tools), troubleshooting integrations, and building durable, scalable processes.

• Experience with data/enrichment and prospecting ops tools such as ZoomInfo and Clay (enrichment workflows, account/lead sourcing, segmentation support, and data hygiene).

• Demonstrated utilization of AI tools for marketing operations such as workflow automation, enrichment/qualification support, campaign QA, performance insights, routing logic, and internal tooling, applied safely and systematically.

• Strong analytical skills: can design reporting that the business trusts and use insights to improve conversion, velocity, and pipeline impact.

• High ownership, fast execution, and comfortable operating in ambiguity in a fast‑moving Series‑A environment.

Preferred

• Familiarity with WordPress marketing ops (tracking, forms, conversion paths, SEO/landing page workflows).

• Experience supporting LinkedIn campaign workflows and matching ad data to CRM/lifecycle outcomes.

• Experience running webinar/event funnels using webinar platforms (ex. Demio/Livestorm)

• Experience building repeatable AI-assisted ops playbooks (prompt/agent standards, QA guardrails, data handling practices, and measurable time/pipeline impact).

• Experience with chatbot platform (ex. Intercom/Drift) playbook workflows and integrations.