Marketing Operations Engineer (MarTech / GTM Systems)

Kadence Limited; Salt Lake City (UT); On-site; USD 95,000 - 130,000; Full time

Job summary

Kadence is seeking a Marketing Operations Engineer to architect and optimize our marketing tools for Demand Gen and ABM execution. This role involves managing a complex MarTech stack and leveraging data and automation to drive efficiency and revenue growth.

The ideal candidate has 4–8+ years in Marketing Ops or similar roles, with extensive hands-on experience in HubSpot. Joining us means collaborating closely with various teams to enhance marketing strategies and drive successful implementations.

Qualifications

• 4–8+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops, ideally in B2B SaaS.
• Deep hands-on experience with HubSpot is critical to this role.
• Strong understanding of Demand Gen & ABM mechanics.
• Technical proficiency connecting systems and troubleshooting integrations.
• Strong analytical skills to design trustworthy reporting.

Responsibilities

• Own and optimize the marketing tech stack ensuring scalability and reliability.
• Architect seamless data flow across multiple marketing systems.
• Operationalize Demand Gen and ABM execution.
• Enable new logo and expansion motions with lifecycle triggers and workflows.
• Build and maintain reporting for pipeline funnel dashboards.

Skills

Marketing Ops

HubSpot

Demand Gen

ABM mechanics

Data quality management

Analytical skills

API/Webhooks

Data enrichment

Tools

ZoomInfo

Clay

WordPress

Demio

Job description

Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Marketing Operations Engineer to be the architect and technical backbone of Marketing, optimizing the tools, data, and automation that power Demand Gen, ABM, and bowtie GTM execution. You’ll manage a complex MarTech stack, ensure seamless data flow, and leverage data + automation (including AI) to drive efficiency and measurable revenue growth across acquisition and expansion.

Core platforms:

HubSpot, Intercom, WordPress, Demio (plus connected GTM tools like ZoomInfo, Clay, etc.)

What you’ll do

• Own and optimize the marketing tech stack (HubSpot & connected tools), ensuring scalability, governance, documentation, and high reliability.
• Architect seamless data flow across HubSpot, Intercom, WordPress, Demio, Paid Media (Google Ads/LinkedIn), and other systems to enable clean integrations, consistent fields/taxonomy, and trustworthy lifecycle tracking.
• Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on.
• Support a bowtie sales model by enabling both new logo and expansion motions with lifecycle triggers, handoff workflows, and automated follow-up systems that reduce friction and speed up revenue.
• Build and maintain reporting that connects activity to pipeline funnel dashboards, campaign health, and clear conversion/velocity insights.
• Drive automation and efficiency (including AI): identify bottlenecks and replace manual work with workflows, enrichment, QA checks, experimentation support, and AI-assisted operational systems.
• Bridge marketing strategy and technical execution by partnering closely with Demand Gen, Content, Product Marketing, RevOps/Sales Ops, CX, and Leadership, in addition to collaborating with Engineering when needed on tech troubleshooting and integrations.

Qualifications

• 4–8+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops, ideally in B2B SaaS.
• Deep hands-on experience with HubSpot is critical to this role (workflows, lifecycle stages, lists/properties, automation, reporting, governance).
• Strong understanding of Demand Gen & ABM mechanics and how to operationalize them through systems, processes, and measurement.
• Proven ability to manage data quality and lifecycle integrity (de‑dupe, enrichment, routing rules, field standards, attribution, compliance basics).
• Technical proficiency connecting systems (APIs/webhooks/iPaaS tools), troubleshooting integrations, and building durable, scalable processes.
• Experience with data/enrichment and prospecting ops tools such as ZoomInfo and Clay (enrichment workflows, account/lead sourcing, segmentation support, and data hygiene).
• Demonstrated utilization of AI tools for marketing operations such as workflow automation, enrichment/qualification support, campaign QA, performance insights, routing logic, and internal tooling, applied safely and systematically.
• Strong analytical skills: can design reporting that the business trusts and use insights to improve conversion, velocity, and pipeline impact.
• High ownership, fast execution, and comfortable operating in ambiguity in a fast-moving Series‑A environment.

Preferred

• Familiarity with WordPress marketing ops (tracking, forms, conversion paths, SEO/landing page workflows).
• Experience supporting LinkedIn campaign workflows and matching ad data to CRM/lifecycle outcomes.
• Experience running webinar/event funnels using webinar platforms (ex. Demio/Livestorm)
• Experience building repeatable AI-assisted ops playbooks (prompt/agent standards, QA guardrails, data handling practices, and measurable time/pipeline impact).
• Experience with chatbot platform (ex. Intercom/Drift) playbook workflows and integrations.