Marketing Operations Director

Gainor Staffing; Pasadena (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

A leading professional services firm seeks a Marketing Operations Director to drive marketing automation and analytics. This pivotal role involves overseeing HubSpot, managing complex marketing workflows, and ensuring alignment between marketing and sales. Ideal candidates have extensive experience in lead qualification and marketing technology, with a focus on data-driven insights.

Qualifications

• 5-7 years as a MOPS manager.
• Experience with HubSpot/CRM and marketing automation.
• B2B experience preferred.

Responsibilities

• Oversee the HubSpot platform for marketing automation.
• Manage multi-channel nurture programs and workflows.
• Develop and implement lead qualification campaigns.

Skills

Data mining

Data analysis

Marketing automation

Lead qualification

MarTech software

Marketing analytics

Tools

HubSpot

WordPress

Google Analytics

Python

PowerBI

Job description

A leading professional services firm is redefining marketing’s role as a driving revenue, building a performance-driven marketing engine with talented marketing leaders at the helm. They are seeking a savvy and ambitiousMarketing Operations Director, to lead the strategy and execution of marketing automation, analytics, and lead qualification to generate high-value MQLs. You’ll play a pivotal role in optimizing inbound marketing and ensuring seamless integration between marketing and sales. Reporting to an experienced and data-savvy Head of Marketing, you’ll provide data-driven insights that enhance campaign effectiveness and accelerate growth. This role is ideal for a strategic, technical and analytical leader eager to shape a high-impact marketing function.Job Responsibilities

1. Marketing Automation Management: Oversee the HubSpot platform to enable email marketing, lead qualification, and nurture programs. Configure the firm's HubSpot instance, including Marketing Hub, Sales Hub, and Service Hub.
2. Multi-Channel Nurture Programs: Manage complex marketing automations and workflows, building sophisticated logic in HubSpot with conditional logic, workflow branching, and enrollment triggers. Enhance data collection, entry, validation, augmentation, and enrichment processes for targeted accounts.
3. Data Integration & AI Utilization: Understand and iterate on intent signals, ensuring data syncs and ports correctly from HubSpot to Salesforce. Leverage AI and marketing automation to optimize processes.
4. Collaboration & Alignment: Work closely with sales operations and IT teams to align marketing procedures and requirements with system infrastructure.
5. Strategic Marketing Operations: Develop and implement lead qualification campaigns and processes, ensuring alignment with strict funnel objectives and conversion rates.

Screening Requirements

1. Required Experience: 5-7 years as a MOPS manager, implementing lead qualification campaigns and processes in HubSpot/CRM and marketing automation strategies against strict funnel objectives and conversion rates. Experience with WordPress is a must.
2. Preferred Experience: B2B experience is strongly preferred. Familiarity with Google Analytics, Python, and PowerBI.
3. Technical Skills: Strong knowledge of data mining and analysis, data maintenance and cleansing tactics, data warehousing, business intelligence, and lead management technology.
4. Key Qualities: Must be both a marketer and a technically skilled Marketing Operations professional, with expertise in marketing automation, lead qualification, MarTech software, and marketing analytics.

Salary Range$130-150k annually (plus bonus!), based on experienceGainor provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.