Marketing Operations Manager

Clearwater Analytics (CWAN); New York; Hybrid; USD 102,000 - 144,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO

Parental leave

Medical leave

STD/LTD insurance benefits

Job summary

Clearwater Analytics (CWAN) is seeking a Marketing Operations Manager based in New York, responsible for managing the marketing tech stack and ensuring data governance. The ideal candidate will have over 7 years of hands-on experience with marketing automation and CRM tools.

This role also focuses on optimizing lead management processes while collaborating closely with Sales and Marketing teams to enhance conversion rates. Benefits include comprehensive health options, 401(k), and more.

Qualifications

• 7+ years of experience in Marketing Operations within a B2B SaaS or tech environment.
• Proven handling of lead funnel operations and MQL-to-pipeline workflows.
• Strong analytical skills to convert complex data into actionable insights.

Responsibilities

• Own the marketing tech stack including CRM and automation tools.
• Optimize database hygiene and manage lead lifecycle.
• Implement solutions to improve funnel conversions and efficiencies.

Skills

Marketing Operations management

CRM proficiency (Salesforce)

Marketing automation (Marketo)

Data analysis and storytelling

Project management

Tools

Salesforce

Marketo

Analytics tools

Job description

About the RoleWe are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.Key ResponsibilitiesPlatform Ownership & GovernanceOwn and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.Manage vendors, contracts, renewals, account management, and technology budgets.Data Governance & Database ManagementExecute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).Funnel Ownership & Lead LifecycleOwn and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.Qualifications7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.Comfortable with ambiguity, fast-moving environments, and building processes from scratch.Salary Range$102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.