Marketing Operations Leader: Strategy, Automation & Analytics

D.R. Horton - Multifamily; Arlington (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

DR. Horton, Inc. is seeking a Director of Marketing Operations to lead processes, platforms, governance, and execution that enable scalable, data-driven marketing across the organization.

This role oversees marketing workflows, performance reporting, and operational standards to improve efficiency, consistency, and business outcomes across multiple markets. The Director will partner with Marketing, Sales, Product Management, Analytics, and Technology teams to align capabilities with strategic

Qualifications

• 10+ years in marketing operations, including 5+ years in leadership.
• Thorough understanding of marketing operations and data-driven marketing.
• Experience managing cross-functional initiatives and tech-enabled marketing programs.
• Ability to translate business objectives into scalable operational solutions.

Responsibilities

• Direct marketing operations strategy, processes, and governance to support campaign execution.
• Establish workflows and quality controls that improve efficiency and scalability of campaigns.
• Manage campaigns, audience management, system administration, and reporting activities.
• Partner with Marketing, Sales, Product Management, Analytics, and Technology teams.
• Develop reporting frameworks, dashboards, and operational insights for Marketing Operations.
• Assist in multi-channel reporting frameworks for Channel Marketing Leads and Representatives.
• Evaluate process improvements, automation opportunities, and operational enhancements.
• Facilitate operational performance reporting for Marketing and vendor partners.
• Support strategic planning for marketing technology and business transformation programs.
• Maintain professional conduct that serves customers and drives goodwill and profit.

Skills

Marketing operations

Leadership

Campaign management

Data-driven marketing

Marketing technology

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Information Systems, or related field

Tools

CRM

CDP

Marketing automation

Analytics platforms

Job description

DR. Horton, Inc. is seeking a Director of Marketing Operations to lead processes, platforms, governance, and execution that enable scalable, data-driven marketing across the organization.

This role oversees marketing workflows, performance reporting, and operational standards to improve efficiency, consistency, and business outcomes across multiple markets. The Director will partner with Marketing, Sales, Product Management, Analytics, and Technology teams to align capabilities with strategic