Marketing Operations Director — Data-Driven Growth

D.R. Horton; Arlington (TX); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Paid Time Off and Holidays

Job summary

D.R. Horton, Inc. is seeking a Director of Marketing Operations to lead processes, platforms, governance, and execution for scalable, data-driven marketing across markets and channels.

You will oversee workflows, performance reporting, and standards to improve efficiency and outcomes. Ideal candidates have 10+ years in marketing operations with 5+ years in leadership, and possess strong CRM/CDP/marketing automation skills. Travel may be required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
• 10+ years in marketing operations or related functions with 5+ years in leadership.
• Thorough understanding of marketing operations, campaign management and data-driven practices.
• Proven experience leading cross-functional initiatives and tech-enabled programs.
• Ability to translate business objectives into scalable operational solutions.

Responsibilities

• Direct marketing operations strategy, processes, and governance to support campaigns and growth.
• Establish workflows and quality controls to scale campaign execution.
• Manage teams handling campaign deployment, audience management, systems, and reporting.
• Partner with Marketing, Sales, Product, Analytics, and Tech to align capabilities with goals.
• Develop reporting frameworks and dashboards to reveal operational insights.
• Develop multi-channel reporting for Channel Marketing Leads and Representatives.
• Identify process improvements and automation opportunities to reduce manual work.
• Support strategic planning for marketing technology and transformation programs.
• Travel as required to support multi-market operations.

Skills

Leadership

Marketing operations

Data-driven marketing

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM

CDP

Marketing automation

Customer analytics

Job description

D.R. Horton, Inc. is seeking a Director of Marketing Operations to lead processes, platforms, governance, and execution for scalable, data-driven marketing across markets and channels.

You will oversee workflows, performance reporting, and standards to improve efficiency and outcomes. Ideal candidates have 10+ years in marketing operations with 5+ years in leadership, and possess strong CRM/CDP/marketing automation skills. Travel may be required.