Marketing Operations Director - Data-Driven Growth

Hanover Research; Virginia (MN); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

401K employer matching

Health and dental benefits

Paid time off 18+ days

Annual company-wide day of service

Job summary

Hanover Research seeks a Director of Marketing Operations to optimize our marketing tech stack, data flows, and campaign lifecycle. You will own HubSpot workflows, lead routing, and reporting, while guiding cross-functional teams to improve MQLs and pipeline velocity.

You will report to the Chief Marketing Officer and oversee a team, focusing on measurement, optimization, and strategic tech investments to drive growth.

Qualifications

• 6-9 years of experience in marketing technology, operations, or automation.
• Experience implementing marketing platforms and integrations.
• Strong understanding of B2B marketing tactics and data flows.

Responsibilities

• Own end-to-end marketing automation processes and workflows.
• Lead email campaigns, reporting, and optimization efforts.
• Manage marketing technology, data hygiene, and KPI reporting.
• Collaborate with Demand Gen, Sales, and CRM teams for campaign alignment.

Skills

Marketing automation

CRM integration

Data analysis

Project management

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

6Sense

Job description

Hanover Research seeks a Director of Marketing Operations to optimize our marketing tech stack, data flows, and campaign lifecycle. You will own HubSpot workflows, lead routing, and reporting, while guiding cross-functional teams to improve MQLs and pipeline velocity.

You will report to the Chief Marketing Officer and oversee a team, focusing on measurement, optimization, and strategic tech investments to drive growth.