Marketing Operations Leader: ROI & Events Strategy

ADP, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 100,000; Full time

Job summary

The Chamber of Commerce for Greater Philadelphia invites applications for a Marketing Operations Director in Philadelphia, PA. You will own the systems, spend, and measurement infrastructure that power the Chamber's marketing engine, translating priorities into media investment plans and event marketing programs with measurable results.

Responsibilities include paid media budgeting, performance analytics, event sponsorship strategy, and cross-functional collaboration with Finance, Events, and

Qualifications

• 8+ years of progressive marketing experience with at least 3 years owning paid media budgets and vendor negotiations.
• Proven track record of building measurement frameworks and reporting marketing ROI to executive audiences.
• Experience developing event or sponsorship marketing strategy with revenue accountability.
• Strong command of marketing analytics tools (CRM, GA4, email/social platforms) and budget management.
• Proven ability to operate cross-functionally with Finance, Events, and Membership functions.

Responsibilities

• Own the annual paid media budget strategy, allocation, and vendor relationships across digital, print, sponsorship, and out-of-home channels.
• Design and own the marketing measurement framework: KPIs, dashboards, attribution, and board-ready reporting; deliver ROI analysis.
• Build the data infrastructure (CRM, email, web, social, event platforms) for full-funnel visibility; set benchmarks for CAC and campaign performance.
• Own the marketing strategy for the Chamber's event portfolio — from positioning through post-event analysis.
• Establish operational standards — budget tracking, vendor management, and calendars; collaborate with Finance.
• Coordinate media purchasing across campaigns and departments to maximize efficiency.

Skills

Marketing experience

Paid media budgeting

Vendor negotiations

Marketing analytics tools

Cross-functional collaboration

Leadership

Tools

CRM

GA4

Email platforms

Social platforms

Job description

The Chamber of Commerce for Greater Philadelphia invites applications for a Marketing Operations Director in Philadelphia, PA. You will own the systems, spend, and measurement infrastructure that power the Chamber's marketing engine, translating priorities into media investment plans and event marketing programs with measurable results.

Responsibilities include paid media budgeting, performance analytics, event sponsorship strategy, and cross-functional collaboration with Finance, Events, and