Marketing Operations Lead - Salesforce & Pardot

GDT - General Datatech; Dallas (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

GDT - General Datatech is seeking a Sr Marketing Operations Specialist to own the Salesforce Marketing Cloud and Pardot stack, driving data quality, governance, and scalable campaign operations.

You will partner with Marketing, Sales, IT, and RevOps to design ICPs, segments, journeys, and dashboards that improve data integrity and accelerate revenue growth. The role offers collaboration across teams and a focus on process standardization.

Qualifications

• 3+ years hands-on experience administering Salesforce Marketing Cloud and/or Pardot.
• Strong understanding of Salesforce CRM objects and campaign structures.
• Experience designing and managing audiences, lifecycle stages, scoring, routing, and data governance.
• Proficiency building and maintaining reports and dashboards in Salesforce and marketing platforms.
• Excellent written and verbal communication; able to translate requirements into system design.

Responsibilities

• Administer Salesforce Marketing Cloud and Pardot day-to-day.
• Manage integrations between Salesforce CRM and marketing tools.
• Define data privacy standards and consent management.
• Document platform governance: naming conventions, folders, asset structures, user roles, approvals.
• Monitor platform health, use, and backlog of enhancements.
• Maintain marketing data quality: deduplication, normalization, enrichment.
• Define ICPs, target accounts, personas in Salesforce and marketing platforms.
• Design audience segments, lifecycle stages, routing for campaigns.
• Build campaigns with journeys, emails, landing pages, forms, and tracking.
• Own end-to-end campaign QA: data checks, deliverability tests, tracking validation.
• Standardize briefs, templates, and closeout processes for consistency.
• Ensure campaigns connect to Salesforce campaigns and opportunities.
• Maintain dashboards for funnel performance and attribution.
• Support budget tracking and vendor renewals.
• Pilot new tools and document runbooks.

Skills

Marketing operations

Data governance

Campaign management

Analytics & reporting

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Account Engagement (Pardot)

Salesforce CRM

Marketing automation tools

Job description

GDT - General Datatech is seeking a Sr Marketing Operations Specialist to own the Salesforce Marketing Cloud and Pardot stack, driving data quality, governance, and scalable campaign operations.

You will partner with Marketing, Sales, IT, and RevOps to design ICPs, segments, journeys, and dashboards that improve data integrity and accelerate revenue growth. The role offers collaboration across teams and a focus on process standardization.