Marketing Automation Lead: Marketo & AI Optimization

Internetwork Expert; Waltham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental & vision

Life & disability insurance

401k matching

Paid time off + volunteer day

Parental leave

Job summary

CallMiner is seeking a Marketing Automation Manager to lead email, nurture, and event programs in Marketo. You will own campaign execution, audience segmentation, deliverability, reporting, and optimization while managing the marketing calendar and Kanban workflow.

The ideal candidate has 3+ years of Marketo experience, strong email marketing and lifecycle knowledge, and a data-driven mindset. This role offers opportunities to scale programs with AI tools and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of hands-on Marketo experience including campaign execution and segmentation.
• Strong understanding of email marketing, lifecycle marketing, and database segmentation.
• Proven project management and stakeholder management skills.
• Working knowledge of HTML/CSS and email tracking methodologies.
• Knowledge of email compliance regulations and deliverability best practices.
• Experience using AI and automation tools to improve marketing operations.

Responsibilities

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools.
• Manage the marketing calendar and Kanban board, coordinating priorities and timelines.
• Build and optimize smart lists, audience segments, list imports, and targeting strategies.
• Monitor campaign health, ensure deliverability best practices, perform QA, and resolve data issues.
• Create and maintain reusable templates, landing pages, and program frameworks.
• Analyze campaign performance and identify optimization opportunities, ensuring regulatory compliance.

Skills

Marketo experience

Email marketing

Lifecycle marketing

Database segmentation

HTML/CSS

Analytics

Project management

Stakeholder management

AI tools experience

Deliverability

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

Job description

CallMiner is seeking a Marketing Automation Manager to lead email, nurture, and event programs in Marketo. You will own campaign execution, audience segmentation, deliverability, reporting, and optimization while managing the marketing calendar and Kanban workflow.

The ideal candidate has 3+ years of Marketo experience, strong email marketing and lifecycle knowledge, and a data-driven mindset. This role offers opportunities to scale programs with AI tools and cross-functional collaboration.