Marketing Operations Lead: HubSpot Campaigns & Projects

Uvmjobs; Burlington, Northern (VT, KY); Hybrid; USD 65,000 - 74,000; Full time

Job summary

The University of Vermont’s PACE division seeks a Marketing PC2 X to lead planning, coordination, and execution of marketing projects and campaigns to meet enrollment goals. You will collaborate with cross‑functional teams and external vendors to ensure timelines, deliverables, budgets, and assets align.

A core duty is managing daily email campaigns in HubSpot, guiding content development (often with AI tools), and ensuring quality control.

Qualifications

• Bachelor’s degree in communications, marketing, or related field and 4–5 years related experience.
• Experience using HubSpot, Salesforce or comparable CRM system, and Smartsheet.
• Knowledge of project management and experience in project planning & implementation.
• Effective writing and editing skills, effective analytic, interpersonal, and communications skills.
• Proficiency with email and office software; ability to work within a team environment.

Responsibilities

• Plan, coordinate, and execute marketing projects and campaigns to meet enrollment goals.
• Manage daily email marketing campaigns in HubSpot; oversee content collection and copy development.
• Coordinate asset production for print, video, and digital materials.
• Gather data, generate progress reports, and maintain project documentation.
• Recruit and coordinate student advocates to support program marketing.

Skills

HubSpot

Salesforce

Smartsheet

Project management

Writing

Editing

Analytics

Interpersonal skills

Communication

Teamwork

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Smartsheet

Job description

The University of Vermont’s PACE division seeks a Marketing PC2 X to lead planning, coordination, and execution of marketing projects and campaigns to meet enrollment goals. You will collaborate with cross‑functional teams and external vendors to ensure timelines, deliverables, budgets, and assets align.

A core duty is managing daily email campaigns in HubSpot, guiding content development (often with AI tools), and ensuring quality control.