Marketing Operations Professional

Uvmjobs; Burlington, Northern (VT, KY); Hybrid; USD 65,000 - 74,000; Full time

Job summary

The University of Vermont’s PACE division seeks a Marketing PC2 X to lead planning, coordination, and execution of marketing projects and campaigns to meet enrollment goals. You will collaborate with cross‑functional teams and external vendors to ensure timelines, deliverables, budgets, and assets align.

A core duty is managing daily email campaigns in HubSpot, guiding content development (often with AI tools), and ensuring quality control.

Qualifications

• Bachelor’s degree in communications, marketing, or related field and 4–5 years related experience.
• Experience using HubSpot, Salesforce or comparable CRM system, and Smartsheet.
• Knowledge of project management and experience in project planning & implementation.
• Effective writing and editing skills, effective analytic, interpersonal, and communications skills.
• Proficiency with email and office software; ability to work within a team environment.

Responsibilities

• Plan, coordinate, and execute marketing projects and campaigns to meet enrollment goals.
• Manage daily email marketing campaigns in HubSpot; oversee content collection and copy development.
• Coordinate asset production for print, video, and digital materials.
• Gather data, generate progress reports, and maintain project documentation.
• Recruit and coordinate student advocates to support program marketing.

Skills

HubSpot

Salesforce

Smartsheet

Project management

Writing

Editing

Analytics

Interpersonal skills

Communication

Teamwork

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Smartsheet

Job description

The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.

For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.

Finalists for positions at UVM may be subject to a criminal background check.

For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.

The Marketing Operations Professional supports the Professional and Continuing Education ( PACE ) division by leading the planning, coordination, and execution of all marketing projects and campaign initiatives to meet enrollment goals. Responsible for developing, managing, and tracking comprehensive project plans across multiple concurrent initiatives, ensuring that timelines, deliverables, creative assets, budgets, and stakeholder expectations are aligned and met. Collaborate with cross-functional PACE teams and external vendors to drive outreach initiatives that support program marketing strategies and enrollment goals.

A key component of this role is the daily management and execution of email marketing campaigns in HubSpot. This includes coordinating content collection, guiding copy development – often utilizing AI marketing software, ensuring accurate and timely deployment, and maintaining quality control throughout the process.

Additional responsibilities include facilitating planning meetings, supporting ideation and campaign development, gathering and synthesizing data, generating progress reports, and maintaining all project-related documentation—such as project trackers, dashboards, requirements, dependencies, timelines, and internal communication records. Oversee the coordination of creative asset production (e.g., print collateral, video, and digital materials) for all marketing campaigns.Recruit and coordinate student advocates as needed in support of program marketing. Reports to PACE Marketing Director.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor’s degree in communications, marketing, or related field and at least 4-5 years related experience required. Experience using HubSpot, Salesforce or comparable CRM system, and Smartsheet. Knowledge of project management and experience in project planning & implementation; effective writing and editing skills, effective analytic, interpersonal, and communications skills; computer proficiency with email and office software, and ability to work within a team environment.

Desirable Qualifications

Experience managing a wide array of marketing vendors and marketing projects.

Anticipated Pay Range

Anticipated Pay Range $65,000-$74,000

Special Conditions

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA

FLSA Exempt

Union Position

Union Position Yes, UVMSU

Position Information

Position Title

Position Title Marketing PC2 X

Posting Number

Posting Number S6349PO

Department

Department PACE - Administration/50100

Position Number

Position Number 012055

Percent of Full-Time

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE

Standard Hours at 1.0 FTE 37.5

Term (months per year)

Term (months per year) 12

Job Open Date

Job Open Date 10/12/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * How did you hear about this employment opportunity?
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  • Inside Higher Ed
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  • UVM Employee (Please specify below)
  • UVM Employment Web Site
  • Vermont JobLink (Department of Labor)
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