Marketing Operations Lead - HubSpot &Automation

American University

Washington

Hybrid

USD 90,000 - 120,000

Full time

3 days ago

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Job summary

American University’s Kogod School of Business seeks a Digital Marketing leader responsible for the school’s marketing technology ecosystem and end-to-end customer journeys. You will own automation, analytics, and performance reporting to support enrollment, brand awareness, and engagement across prospective students, current students, alumni, and partners.

The role includes HubSpot administration, marketing automation, audience segmentation, and landing page optimization.

Qualifications

Experience leading digital marketing strategy and campaigns.
Proficiency with marketing automation, email, and attribution.
Strong analytics, KPI development, and reporting.
Familiarity with HubSpot, Salesforce integration, and CMS.
Ability to manage budgets and collaborate across teams.

Responsibilities

Digital Marketing Strategy and Campaign Planning: develop annual calendar and integrated campaigns.
Marketing Automation and Constituent Journeys: design journeys, segmentation, and lead scoring.
Analytics, Reporting, and Attribution: KPI tracking, dashboards, and insights.
Website and Digital Content: manage conversion pages and CMS standards.
Marketing Technology Administration and Integration: manage HubSpot, Salesforce integration, and data hygiene.
Supervision and Team Leadership: lead staff and student workers.