Manager, Marketing Operations

American University; Washington; Hybrid; USD 90,000 - 120,000; Full time

Job summary

American University’s Kogod School of Business seeks a Digital Marketing leader responsible for the school’s marketing technology ecosystem and end-to-end customer journeys. You will own automation, analytics, and performance reporting to support enrollment, brand awareness, and engagement across prospective students, current students, alumni, and partners.

The role includes HubSpot administration, marketing automation, audience segmentation, and landing page optimization.

Qualifications

• Experience leading digital marketing strategy and campaigns.
• Proficiency with marketing automation, email, and attribution.
• Strong analytics, KPI development, and reporting.
• Familiarity with HubSpot, Salesforce integration, and CMS.
• Ability to manage budgets and collaborate across teams.

Responsibilities

• Digital Marketing Strategy and Campaign Planning: develop annual calendar and integrated campaigns.
• Marketing Automation and Constituent Journeys: design journeys, segmentation, and lead scoring.
• Analytics, Reporting, and Attribution: KPI tracking, dashboards, and insights.
• Website and Digital Content: manage conversion pages and CMS standards.
• Marketing Technology Administration and Integration: manage HubSpot, Salesforce integration, and data hygiene.
• Supervision and Team Leadership: lead staff and student workers.

Skills

HubSpot

Marketing automation

Analytics

Email marketing

Campaign planning

Audience segmentation

Tools

HubSpot

Salesforce

Google Analytics

CMS

Job description

American University

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Kogod School of Business

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

This position leads digital marketing for the Kogod School of Business, with end-to-end ownership of the School's marketing technology ecosystem, constituent communication journeys, website, and performance analytics. The role plans and executes the School's digital marketing strategy in support of enrollment, brand awareness, and engagement goals across prospective students, current students, alumni, and partners.

The position serves as the School's lead HubSpot administrator, and is accountable for marketing automation, email marketing, audience segmentation, landing pages, and data-driven journey design. It owns campaign measurement and attribution - establishing KPIs, producing regular performance and budget reporting, and translating results into recommendations for the marketing team, Admissions, and program leadership.

This position supervises one Marketing Automation Specialist and student workers, and works collaboratively with the marketing team, Admissions, program offices, and UCM. This role reports to the interim Assistant Dean of Marketing & Strategy

Essential Functions:

1. Digital Marketing Strategy and Campaign PlanningPlans and manages the annual digital marketing calendar for the School and its programs in collaboration with the Assistant Dean, Admissions, and program leadership. Develops integrated inbound campaigns spanning email, landing pages, web, paid and organic digital channels, and social. Coordinates campaign assets and timelines with the content and design team. Identifies audience and funnel-stage priorities and recommends channel mix and tactics to meet enrollment and engagement goals.
2. Marketing Automation and Constituent JourneysOwns the design and delivery of school-wide communication journeys in HubSpot for prospects, applicants, admitted and current students, alumni, and other constituents. Directs audience segmentation, workflow architecture, personalization, and lead scoring. Ensures campaigns are built, tested, monitored, and optimized against goals, including A/B and multivariate testing. Sets email best-practice and compliance standards for the School and reviews campaigns produced by the Marketing Automation Specialist and partner offices.
3. Analytics, Reporting, and AttributionEstablishes and monitors KPIs across website, email, landing pages, blog, social, and paid media. Conducts enrollment funnel and attribution analysis and produces regular campaign performance and health reports for the marketing team, Admissions, School leadership, and program leadership. Builds and maintains HubSpot and Google Analytics dashboards. Performs competitive and market research and uses findings to recommend new tactics and improve results.
4. Website and Digital ContentHolds primary responsibility for conversion pages on kogod.american.edu in the HubSpot CMS, including program pages, landing pages, blog, and SEO. Manages the web request and maintenance workflow, maintains design-system and brand-standards consistency, and leads efforts to improve user experience across devices using traffic and behavior data. Advises staff and faculty on web accessibility compliance and represents the School in university-wide web forums.
5. Marketing Technology Administration and IntegrationServes as administrator of the School's marketing technology stack, including HubSpot (Marketing, CMS, and CRM), SMS and related platforms, and project management tools. Owns the HubSpot-Salesforce integration in partnership with Admissions and university IT, including data hygiene, field mapping, sync monitoring, and issue resolution. Evaluates and implements new platform features and integrations, maintains documentation, and trains team members and partner offices on the tools.
6. Supervision and Team LeadershipSupervises one Marketing Automation Specialist and student workers, including hiring, onboarding, work assignment, coaching, and performance management. Sets priorities and quality standards for the digital marketing function and builds the team's capability in automation, analytics, and emerging tools, in