Digital Marketing Director

J&J Exterminating; Lafayette (LA); On-site; USD 140,000 - 190,000; Full time

Job summary

J&J Exterminating in Lafayette is seeking a Digital Marketing Director to own the entire digital performance engine across both residential and commercial segments. You will lead paid media, SEO, analytics, and attribution while managing budgets and ROAS for multi-location campaigns.

The role demands hands-on expertise with Google Ads, LSAs, GEO/SEO, and AI-enabled search, with an emphasis on ROI and cross-functional leadership.

Qualifications

• 6+ years in digital marketing, incl. 3+ years leading paid media, SEO, and analytics.
• 2+ years in-house/home services experience a plus.
• Strong command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager.

Responsibilities

• Own full-funnel digital strategy across B2C and B2B, including Google Ads, LSAs, and programmatic.
• Manage the marketing budget, core KPIs (CPL, ROAS, conversions, attribution).
• Lead multi-location campaigns and seasonal pest-cycle initiatives.
• Develop SEO, GEO, and local search visibility for branches and locations.
• Oversee website, email programs, and integrated campaigns with creative teams.
• Implement attribution and reporting across channels for ROI visibility.
• Lead cross-functional teams and vendor partners; drive AI-enabled search innovations.

Skills

Digital marketing

Paid media

SEO/ GEO

Analytics

Leadership

In-house experience

AI tools

Multi-location marketing

Tools

Google Ads

LSAs

Google Analytics

Tag Manager

CRM/Attribution tools

Job description

We're a fast-growing, multi-location home services company specializing in pest control and termite

control treatments and services, with 300+ team members and an expanding footprint across Louisiana

and Texas. Built on strong operational excellence and trusted service, J&J Exterminating is proudly

ranked in the Top 100 Pest Control Companies in the nation!

About the Role

We're hiring a Digital Marketing Director to own our entire digital performance engine - the budget,

the channels, and the specialist teams and agency partners behind them - across both residential (B2C)

and commercial (B2B) segments. Success here is measured in numbers: lead volume, revenue growth,

and measurable ROI.

This is a hands-on, deeply technical seat for a leader fluent in Google Ads, Local Services Ads (LSAs),

SEO/GEO, and the fast-moving world of AI search. If you geek out over keyword strategy, bid mechanics,

ROAS, and LLM visibility, we want to talk. The role is primarily in-office at our Lafayette home office;

greater Lafayette area candidates are strongly preferred, with candidates from our other Louisiana

markets - Baton Rouge, New Orleans, Lake Charles, and Crowley - close behind.

What You'll Own:

Paid Media &Performance Growth

• Full-funnel digital strategy across B2C and B2B — Google Ads, LSAs, paid search aggregators, display, and programmatic.
• The full marketing budget and its core KPIs: cost per lead, ROAS, conversion rates, and lead attribution.
• Seasonal campaigns timed to peak pest cycles across every market.

SEO, GEO & Local Search

• SEO and Generative Engine Optimization (GEO) strategy, including visibility in Google AI Overviews, ChatGPT, Perplexity, and other LLM search results.
• Google Business Profiles and Apple Business Connect listings for every branch — local pack rankings, reviews, and map traffic.

Website, Email & Campaigns

• Website strategy, development, and CMS optimization to support SEO/GEO, conversion rates, and multi-location needs.
• Email marketing programs — nurture, retention, and reactivation — with strong segmentation.
• Integrated campaigns, developed with the team on creative and messaging.

Attribution & Reporting

• A marketing attribution system connecting CRM, call tracking, and all digital channels for accurate lead-source and ROI visibility.
• Performance reporting to leadership on channel performance, spend efficiency, and lead flow.

Team & Agency Management

Specialist teams and agency partners across paid search, SEO, analytics, and campaign execution.

• Evaluation and adoption of AI tools, platform updates, and new technology as search evolves.

What You Bring

• 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics.
• 2+ years of client-side (in-house) experience preferred — home services experience is a plus.
• Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution.
• A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses.
• Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search.
• An owner's mentality — you want to own results, not just manage vendors.
• Greater Lafayette area candidates strongly preferred — this is a primarily in-office role at our Lafayette home office. Candidates in our other Louisiana markets (Baton Rouge, New Orleans, Lake Charles, Crowley) are also encouraged to apply.