Marketing Operations Coordinator

Brody Brothers Pest Control; Owings Mills (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

Brody Brothers Pest Control in Maryland is seeking an experienced marketing professional who can turn strategy into measurable action, manage vendors, improve PPC and SEO, coordinate campaigns, dig into data, and use AI to automate and accelerate results.

You won't sit on the sidelines—this hands-on role expects quick execution, clear dashboards, and collaboration with Sales, Customer Service, and Operations to grow revenue across multiple locations.

Qualifications

• 6+ years of relevant marketing experience.
• Strong working knowledge of PPC, SEO, local search, and lead-generation marketing.
• Experience managing outside agencies and vendors.
• Strong understanding of Google Ads and digital campaign performance.
• Comfortable using AI and automation tools in everyday work.
• Strong analytical skills and comfort with spreadsheets, dashboards, and reporting.

Responsibilities

• Execute quarterly marketing plans from strategy through completion.
• Manage and hold accountable PPC, SEO, website, call-tracking, media, direct-mail, and technology vendors.
• Monitor and improve Google Ads, SEO, local search, Google Business Profiles, landing pages, and website performance.
• Coordinate social media and digital marketing campaigns.
• Build clear dashboards and monthly reporting for company leadership.
• Monitor marketing budgets, vendor costs, and campaign performance.
• Execute referral, retention, win-back, lost-lead, email, text, and cross-sell programs.
• Coordinate marketing campaigns for targeted territories and growth areas.
• Work closely with Sales, Customer Service, Operations, and leadership.
• Use AI, automation, and emerging technology to improve marketing execution and efficiency.
• Identify what is working, what needs improvement, and where marketing dollars should be spent.

Skills

PPC management

SEO optimization

Lead generation

Analytics & reporting

Vendor management

AI & automation tools

Tools

Google Ads

Google Analytics

CRM integration

Job description

Take the strategy. Own the execution. Show what’s working!

We’re looking for an experienced marketing professional who loves turning ideas and strategy into organized, measurable action

This is a hands‑on role for someone who can take an established marketing strategy and run with it — managing vendors, improving PPC and SEO performance, coordinating campaigns, digging into data, using AI and automation, and making sure projects actually get finished.

You won’t be sitting on the sidelines waiting for direction. We want someone who can jump in, move quickly, ask smart questions, solve problems, and keep a lot of moving pieces organized.

If you have 6+ years of marketing experience and enjoy connecting marketing activity to real customers and revenue, this could be a great fit.

What You’ll Own:

• Execute quarterly marketing plans from strategy through completion.
• Manage and hold accountable PPC, SEO, website, call‑tracking, media, direct‑mail, and technology vendors.
• Monitor and improve Google Ads, SEO, local search, Google Business Profiles, landing pages, and website performance.
• Coordinate social media and digital marketing campaigns.
• Build clear dashboards and monthly reporting for company leadership.
• Monitor marketing budgets, vendor costs, and campaign performance.
• Execute referral, retention, win‑back, lost‑lead, email, text, and cross‑sell programs.
• Coordinate marketing campaigns for targeted territories and growth areas.
• Work closely with Sales, Customer Service, Operations, and leadership.
• Use AI, automation, and emerging technology to improve marketing execution and efficiency.
• Identify what is working, what needs improvement, and where marketing dollars should — or shouldn’t — be spent.

The role is specifically designed to keep vendors, projects, reporting, attribution, and growth initiatives moving while helping leadership make stronger marketing decisions.

What We’re Looking For:

• 6+ years of relevant marketing experience
• Strong working knowledge of PPC, SEO, local search, and lead‑generation marketing
• Experience managing outside agencies and vendors
• Strong understanding of Google Ads and digital campaign performance
• Comfortable using AI and automation tools in everyday work
• Strong analytical skills and comfort with spreadsheets, dashboards, and reporting
• Exceptional attention to detail and follow‑through
• Able to manage multiple projects without losing track of deadlines
• Quick, resourceful, and comfortable learning new systems
• Proactive — you see what needs to happen and move it forward
• Professional, mature, dependable, and an excellent communicator
• Energetic and personable, with genuine respect for company culture

Experience with home services, local-service businesses, or multi‑location marketing is a plus.

The position also requires comfort working with data, technology, dashboards, multiple competing priorities, and outside vendors.

What Success Looks Like:

• Leadership receives clear, accurate marketing reporting each month.
• Marketing projects and vendors stay organized and accountable.
• Marketing leads increasingly connect to actual customers and revenue.
• Referral, retention, lost‑lead, win‑back, and cross‑sell programs run consistently.
• Website, SEO, local‑search, and Google Business Profile improvements are completed and measured.
• Approved territory‑growth campaigns are executed and tracked.
• Leadership has reliable information to decide where to invest, improve, or stop spending.

About Brody Brothers

Brody Brothers Pest Control is a family‑owned Maryland company that has been serving our community since 1984.

We are continuing to grow and have ambitious plans for the future, but we care just as much about how we grow. We take pride in exceptional customer service, professionalism, doing things the right way, and maintaining a strong, respectful, and enjoyable company culture.

We work hard, move quickly, support one another, and like working with people who bring both high standards and a great personality to the team!