Marketing Operations & Lead Development Manager

AVI-SPL, Inc.; Tampa (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

AVI-SPL, Inc. in Tampa seeks a Marketing Operations Manager to lead the Demand Creation team and optimize lead flow from inbound and outbound campaigns.

This role partners with Sales, Services, Finance, and Procurement to report on campaign performance, ROI, and lead conversion, while ensuring data integrity in the CRM. You will oversee marketing automation platforms, enable scalable processes, and conduct complex data analyses to inform strategic decisions.

Qualifications

• Bachelor’s degree in Business or related field.
• Minimum two years of sales, marketing or telemarketing experience.
• Demonstrated CRM knowledge.
• Intermediate proficiency with Microsoft Office Suite.

Responsibilities

• Identify, qualify, and prioritize high-value sales inquiries based on business impact and readiness.
• Engage with inbound marketing-generated leads to qualify prospects, confirm criteria, and identify sales-qualified opportunities.
• Respond to prospective customer inquiries by clearly communicating AVI‑SPL’s solutions, capabilities, and value proposition.
• Identify the appropriate sales team for each qualified opportunity, facilitate a seamless handoff, and provide follow-up support to maximize lead conversion.
• Capture and maintain accurate customer and prospect information, update lead records, and create qualified opportunities within the CRM.
• Maintain CRM data integrity by identifying duplicate records and ensuring data accuracy for reporting.
• Prepare lead status reports and conduct quarterly business reviews with Sales Managers to evaluate lead outcomes.
• Detect and prevent fraudulent or invalid inquiries from entering the sales pipeline.

Skills

CRM knowledge

Cross-functional collaboration

Lead qualification

Data analysis

Attention to detail

Independent working

Education

Bachelor’s degree in Business

Tools

ZoomInfo

MS Office

CRM software

Job description

AVI-SPL, Inc. in Tampa seeks a Marketing Operations Manager to lead the Demand Creation team and optimize lead flow from inbound and outbound campaigns.

This role partners with Sales, Services, Finance, and Procurement to report on campaign performance, ROI, and lead conversion, while ensuring data integrity in the CRM. You will oversee marketing automation platforms, enable scalable processes, and conduct complex data analyses to inform strategic decisions.