Marketing Operations Lead - Lead Development & Qualification

AVI-SPL; Tampa (FL); On-site; USD 85,000 - 110,000; Full time

Job summary

AVI-SPL seeks a Marketing Operations Manager to lead the lead development function and oversee qualification of marketing-generated leads into sales opportunities.

In this player/coach role, you will manage team performance, optimize lead management processes, and partner with Sales to prioritize and hand off opportunities, leveraging customer insights to improve conversion and marketing ROI.

Qualifications

• Bachelor’s degree in Business or related field.
• Minimum two years of prior sales, marketing or telemarketing experience preferred; experience in the Audio Visual or Technology field desirable
• Demonstrated CRM knowledge
• Intermediate proficiency with demonstrated experience utilizing Microsoft Office Suite

Responsibilities

• Identify, qualify, and prioritize high-value sales inquiries based on business impact and readiness.
• Engage with inbound marketing-generated leads to qualify prospects and identify sales-qualified opportunities for handoff to the sales team.
• Communicate AVI-SPL's solutions, capabilities, and value proposition to prospective customers.
• Coordinate with Sales to ensure timely routing and follow-up of qualified opportunities.
• Maintain accurate CRM data and lead records for reliable reporting.
• Prepare lead status reports and contribute to quarterly business reviews with Sales Managers.

Skills

Collaborative mindset

Customer-focused

Attention to detail

Multi-tasking

Critical thinking

Independent working

Strong communicat ion

Education

Bachelor's degree in Business or related field

Tools

CRM software

Microsoft Office Suite

ZoomInfo

Job description

AVI-SPL seeks a Marketing Operations Manager to lead the lead development function and oversee qualification of marketing-generated leads into sales opportunities.

In this player/coach role, you will manage team performance, optimize lead management processes, and partner with Sales to prioritize and hand off opportunities, leveraging customer insights to improve conversion and marketing ROI.