Marketing Operations Lead: Inbound & PLG Growth

Klaviyo; Boston (MA); On-site; USD 132,000 - 198,000; Full time

Job summary

Klaviyo is seeking a Marketing Operations Lead to own and optimize the systems, processes, and integrations powering our inbound and demand gen engine. This hands-on role focuses on marketing automation, data flow, and funnel operations, collaborating with Inbound Sales, Demand Gen, Web, Analytics, and Systems teams to improve lead quality, velocity, and conversion.

The ideal candidate has 8+ years in marketing operations, hands-on automation experience, and a strong CRM background.

Qualifications

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts and data flows across GTM systems.

Responsibilities

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals.
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.

Skills

Marketing operations

Marketing automation

CRM concepts

Data flow & analytics

Lead routing

AI & automation

Cross-functional collaboration

Tools

Marketing automation platform

CRM system

Job description

Klaviyo is seeking a Marketing Operations Lead to own and optimize the systems, processes, and integrations powering our inbound and demand gen engine. This hands-on role focuses on marketing automation, data flow, and funnel operations, collaborating with Inbound Sales, Demand Gen, Web, Analytics, and Systems teams to improve lead quality, velocity, and conversion.

The ideal candidate has 8+ years in marketing operations, hands-on automation experience, and a strong CRM background.