Remote Marketing Ops Lead: Data, Automation & Growth

Openkrill; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Patsnap is seeking a Marketing Operations Manager to own systems, data, and reporting that drive measurable marketing impact across campaigns, regions, and revenue. You’ll own HubSpot, Salesforce integrations, data quality, and lifecycle processes while connecting product-led and sales-led growth motions.

This is a remote US-based role, ideally with ability to work across EST hours. You’ll build dashboards, enable scoring/routing, and partner across Finance, Sales, and Product to optimize funnel

Qualifications

• 4–6 years of experience in marketing operations, revenue operations, or marketing analytics.
• Hands-on experience with HubSpot or Marketo, including workflows, lifecycle management, segmentation, and reporting.
• Strong knowledge of Salesforce including campaign management, lead/Contact management, reporting, and data flow.
• Proven ability in marketing reporting and analytics, including funnel performance, attribution, and pipeline contribution.
• Experience building dashboards, workflows, lead scoring, routing, and other ops infrastructure.
• Knowledge of product-led growth concepts, trials, self-serve funnels, and product signals.
• Experience connecting marketing/product demand to a sales-led funnel and revenue outcomes.
• Strong knowledge of Google Analytics, web tracking, and UTM governance.
• Experience evaluating and implementing marketing technology and improving processes.
• Strong analytical and problem-solving skills.

Responsibilities

• Own marketing performance reporting across funnel metrics, campaigns, channels, pipeline, attribution, and ROI.
• Build and maintain dashboards and reporting across Salesforce, marketing automation, GA, and BI tools.
• Establish definitions and governance for core metrics like MQLs, SQLs, attribution, and velocity.
• Provide regular reporting for Marketing leadership and regional teams with deeper campaign insights.
• Explain why results occurred and recommend actions to improve performance.
• Partner with Revenue Operations, Sales Operations, and Finance to align marketing reporting with revenue.

Skills

HubSpot

Salesforce

Marketing Analytics

Dashboard Building

Lead Scoring

Campaign Operations

Tools

Salesforce integrations

Google Analytics

BI Tools

Job description

Patsnap is seeking a Marketing Operations Manager to own systems, data, and reporting that drive measurable marketing impact across campaigns, regions, and revenue. You’ll own HubSpot, Salesforce integrations, data quality, and lifecycle processes while connecting product-led and sales-led growth motions.

This is a remote US-based role, ideally with ability to work across EST hours. You’ll build dashboards, enable scoring/routing, and partner across Finance, Sales, and Product to optimize funnel