Marketing Operations Lead: Automation & Governance

Goosehead Insurance Agency; Westlake (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Goosehead Insurance Agency is seeking an experienced Marketing Operations Manager to lead and optimize marketing automation platforms, governance, and tech infrastructure. You will own automation workflows, routing logic, and platform performance, aligning with business objectives and SLAs.

The role demands strong analytical abilities, CRM integration expertise, and the ability to balance governance with strategic execution while building a high-performing team.

Qualifications

• 7–10 years in marketing automation or revenue operations.
• Experience leading marketing technology teams.
• Expertise with CRM integrations and data governance.
• Strong analytical and operational capabilities.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Lead Marketing Automation Analysts team and set SLAs.
• Govern data hygiene, segmentation, routing, and campaign deployment.
• Evaluate and justify new tools and ROI.
• Oversee onboarding of marketing tech solutions and training.
• Collaborate cross-functionally with Sales, IT, Partnerships, and Marketing.

Skills

Marketing automation

Team leadership

Data governance

CRM integrations

Education

Bachelor's degree in Marketing/Business/CS

Tools

Iterable

HubSpot

Marketo

Pardot

Salesforce Marketing Cloud

Job description

Goosehead Insurance Agency is seeking an experienced Marketing Operations Manager to lead and optimize marketing automation platforms, governance, and tech infrastructure. You will own automation workflows, routing logic, and platform performance, aligning with business objectives and SLAs.

The role demands strong analytical abilities, CRM integration expertise, and the ability to balance governance with strategic execution while building a high-performing team.