Manager, Marketing Operations

Goosehead Insurance Agency; Westlake (TX); Presencial; USD 110.000 - 160.000; Jornada completa

Descripción de la vacante

Goosehead Insurance Agency is seeking an experienced Marketing Operations Manager to lead and optimize marketing automation platforms, governance, and tech infrastructure. You will own automation workflows, routing logic, and platform performance, aligning with business objectives and SLAs.

The role demands strong analytical abilities, CRM integration expertise, and the ability to balance governance with strategic execution while building a high-performing team.

Formación

• 7–10 years in marketing automation or revenue operations.
• Experience leading marketing technology teams.
• Expertise with CRM integrations and data governance.
• Strong analytical and operational capabilities.
• Bachelor's degree in Marketing, Business, or related field.

Responsabilidades

• Lead Marketing Automation Analysts team and set SLAs.
• Govern data hygiene, segmentation, routing, and campaign deployment.
• Evaluate and justify new tools and ROI.
• Oversee onboarding of marketing tech solutions and training.
• Collaborate cross-functionally with Sales, IT, Partnerships, and Marketing.

Conocimientos

Marketing automation

Team leadership

Data governance

CRM integrations

Educación

Bachelor's degree in Marketing/Business/CS

Herramientas

Iterable

HubSpot

Marketo

Pardot

Salesforce Marketing Cloud

Descripción del empleo

About Goosehead

Since 2003, Goosehead has been changing the face of the insurance industry and making the search for great coverage a piece of cake. We're committed to finding the best policies and rates, and that starts with our team. Our people are smart, inclusive, hungry for success, and strive everyday to win. There is noble purpose in all our efforts. The work we do matters. Not only are we fixing a broken industry, we get to win professionally and financially while doing it. If you think you have what it takes to grow with our company, we would love to meet you.

Job Summary

We are seeking an experienced and strategic Marketing Operations Manager to lead the execution, governance, and optimization of our marketing automation platforms and technology infrastructure. This role will serve as the key operational leader and primary escalation point for marketing technology initiatives, ensuring all automation workflows, routing systems, and marketing-owned technology platforms operate efficiently, compliantly, and in alignment with business objectives and SLAs. The ideal candidate will possess strong analytical and operational capabilities, a deep understanding of marketing automation platforms and CRM integrations, and the ability to balance governance oversight with strategic execution while leading a high-performing team.

Principle Duties and Responsibilities

People Leadership & Performance Management

• Manage, coach, and develop a team of Marketing Automation Analysts, fostering a culture of accountability and continuous improvement.
• Establish clear performance expectations, define measurable SLAs, and ensure team adherence to performance standards and service level agreements.
• Conduct regular performance reviews, provide constructive feedback, and create development plans to support team growth and career progression.
• Lead by example with strong operational discipline, attention to detail, and commitment to excellence in execution.

Marketing Technology Governance & Strategy

• Oversee all marketing-owned technology platforms, including automation and routing systems (e.g., LeanData), ensuring platforms operate efficiently and in alignment with business objectives.
• Design and enforce governance standards for data hygiene, segmentation methodologies, routing logic, and campaign deployment to maintain compliance and data quality.
• Evaluate new marketing tools and solutions for scalability, integration feasibility, cost efficiency, and ROI impact; develop and present business cases for technology investments.
• Lead the onboarding and implementation of new marketing technology solutions, including integration planning, configuration, documentation, and team training.
• Serve as the primary escalation point for complex automation or routing issues, partnering cross-functionally with Sales, IT, Partnerships, and Marketing stakeholders to resolve challenges and maintain alignment across the customer lifecycle.

Operational Excellence & System Performance

• Monitor platform performance metrics, including routing accuracy, error rates, processing time, and system utilization, to identify optimization opportunities.
• Develop and maintain dashboards and reporting frameworks to track team throughput, SLA compliance, campaign performance, and system health metrics for internal stakeholders.
• Identify and implement continuous process improvements to enhance operational efficiency, reduce risk, and drive scalable service delivery.
• Maintain operational standards, documentation, and intake processes to ensure consistent and sustainable service delivery across all marketing technology platforms.

Integration & Cross-Functional Alignment

• Partner strategically with Sales, IT, and Marketing leadership to align marketing technology solutions with broader business objectives and revenue goals.
• Collaborate with internal teams and external partners on the integration of marketing automation platforms with existing systems and processes (e.g., Salesforce, LeanData, enrichment tools).
• Translate business requirements and field insights into structured automation and technology frameworks that support marketing and sales effectiveness.
• Communicate proactively with stakeholders on platform updates, changes, performance metrics, and strategic initiatives through regular reporting and cross-functional engagement.

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or related field.
• 7-10 years of progressive experience in marketing automation, marketing operations, revenue operations, or related marketing technology roles.
• Minimum 3-4 years of direct people leadership or supervisory experience, managing marketing technology teams, cross-functional projects, or analyst-level staff.
• Extensive experience administering, optimizing, and scaling marketing automation platforms (e.g., Iterable, HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar).
• Proven track record managing lead r