Marketing Operations Lead — AI-Driven Tech Stack (Remote)

Medium; New Jersey; Hybrid; USD 100,000 - 105,000; Full time

Benefits offered by this job

Remote-first culture

Flexible work options

Job summary

WorkWave is seeking a Marketing Operations Manager to own the day-to-day marketing tech stack and ensure smooth operation of Pardot, GA4, 6sense, Salesforce, and adjacent tools. You will implement automation, maintain data integrity, and collaborate with Marketing, Sales, and Revenue Operations to drive efficient programs.

The role emphasizes hands-on configuration, data quality, and AI-powered workflow experimentation to improve efficiency and outcomes across campaigns and platforms.

Qualifications

• 5+ years in Marketing Operations, Revenue Operations, or Demand Gen in B2B.
• Proficient with Pardot, Salesforce CRM, GA4, 6sense, ZoomInfo, and data hygiene practices.

Responsibilities

• Serve as day-to-day administrator for core marketing platforms and ensure proper configuration and performance.
• Implement Pardot automation rules, lead scoring/grading frameworks, and asset management.
• Manage ZoomInfo integration with Pardot and Salesforce; support data imports and data flow accuracy.
• Configure GA4 data streams, event tracking, and conversion attribution reporting.
• Maintain Salesforce integration across marketing platforms; monitor sync errors daily and resolve.
• Enforce lead tracking standards across channels and ensure full funnel visibility.
• Own data privacy operations including GDPR/CCPA requests; conduct monthly data hygiene checks.
• Lead evaluation and onboarding of new marketing tools; maintain platform docs.
• Identify, evaluate, and implement AI-powered workflows to improve ops and reporting.

Skills

Marketing Operations

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

Data hygiene

AI workflows

Lead scoring

Tools

Webflow

DataGroomr

GA4 tagging

Job description

WorkWave is seeking a Marketing Operations Manager to own the day-to-day marketing tech stack and ensure smooth operation of Pardot, GA4, 6sense, Salesforce, and adjacent tools. You will implement automation, maintain data integrity, and collaborate with Marketing, Sales, and Revenue Operations to drive efficient programs.

The role emphasizes hands-on configuration, data quality, and AI-powered workflow experimentation to improve efficiency and outcomes across campaigns and platforms.