Marketing Operations & AI Workflows Lead (Remote)

WorkWave; Holmdel Township (NJ); Hybrid; USD 100,000 - 105,000; Full time

Benefits offered by this job

Health and dental

401k with company match

Tuition reimbursement

Employee Assistance Program

Teladoc access

Paid holidays

PTO / Flexible Time Off

Job summary

WorkWave, Holmdel Township, NJ-based, is seeking a Marketing Operations Manager to own the marketing tech stack, configure and troubleshoot Pardot, GA4, 6sense, ZoomInfo, and DataGroomr, and ensure seamless data flows with Salesforce.

You will lead lead scoring, data hygiene, and AI-driven workflows while collaborating with Marketing, Sales, and Revenue Operations to deliver reliable programs and measurable outcomes.

Qualifications

• 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment.
• Proven experience configuring and optimizing Pardot, GA4, 6sense, ZoomInfo, and related data integrations.
• Strong data hygiene, lead scoring, and cross-system data-flow management.

Responsibilities

• Serve as day-to-day administrator for Pardot, Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
• Implement and maintain Pardot automation rules, lead scoring, and grading.
• Manage ZoomInfo integration with Pardot and Salesforce, ensuring data flows across systems.
• Configure GA4 data streams, event tracking, and conversion goals.
• Build and maintain Pardot assets: forms, templates, and lists.
• Maintain data import, deduplication, and contact hygiene.
• Onboard new marketing tools; document platform processes and vendor coordination.
• Maintain Salesforce integration and monitor Pardot/Salesforce sync errors.
• Enforce lead-tracking standards across channels and ensure full funnel visibility.
• Identify and resolve data quality issues and sync errors.
• Monitor lead flow and funnel metrics; address gaps in tracking or conversions.
• Own data privacy compliance operations (GDPR/CCPA).
• Perform monthly database health checks and list hygiene.
• Support ad hoc lists/segments in Salesforce and Pardot.
• Audit tracking implementations and data flows for reporting accuracy.
• Lead AI-powered workflow initiatives from concept to rollout; document processes.

Skills

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

DataGroomr

Lead scoring

Data hygiene

AI workflows

Tools

Salesforce CRM

Pardot

GA4

6sense

ZoomInfo

DataGroomr

Job description

WorkWave, Holmdel Township, NJ-based, is seeking a Marketing Operations Manager to own the marketing tech stack, configure and troubleshoot Pardot, GA4, 6sense, ZoomInfo, and DataGroomr, and ensure seamless data flows with Salesforce.

You will lead lead scoring, data hygiene, and AI-driven workflows while collaborating with Marketing, Sales, and Revenue Operations to deliver reliable programs and measurable outcomes.