Lead Marketer, AI-Powered Customer Journeys

Hubspot; Northern (KY); Hybrid; USD 122,000 - 196,000; Full time

Job summary

HubSpot is seeking a Lead Marketer, AI Usage Automation to define how we use data, AI, and digital experiences to guide customers at scale. You’ll own the strategy behind customer communications, from identifying target customers and signals to designing experiences and measurement.

Collaborating with Marketing, Engineering, and Analytics, you will turn strategy into scalable experiences, write and review outputs, design experiments, and communicate results to senior leaders.

Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to drive marketing decisions.
• Experience partnering across functions to move initiatives from strategy to execution.
• Ability to work independently through ambiguity and turn opportunities into actionable plans.
• Strong communication skills for technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content for customer-facing experiences.

Responsibilities

• Define the strategy for AI-powered customer automation, including target customers, signals, goals, and how interactions fit into the customer journey.
• Design the ideal customer experience and specify data inputs for engineering and analytics partners.
• Coordinate across Marketing, Engineering, Analytics to align requirements and resolve priorities.
• Write and quality-assure email and in-app outputs; review AI-generated prompts for clarity and usefulness.
• Own experiment design with hypotheses, treatment/control groups, and measurement windows.
• Analyze program performance and results to identify insights and improvements.
• Build executive narratives and readouts for senior leadership on strategy, performance, and learnings.
• Develop repeatable frameworks and learnings to scale digital customer experiences.

Skills

Email automation

In-product communications

Digital marketing

Experimentation

Cross-functional collaboration

Communication skills

AI-powered personalization

Job description

HubSpot is seeking a Lead Marketer, AI Usage Automation to define how we use data, AI, and digital experiences to guide customers at scale. You’ll own the strategy behind customer communications, from identifying target customers and signals to designing experiences and measurement.

Collaborating with Marketing, Engineering, and Analytics, you will turn strategy into scalable experiences, write and review outputs, design experiments, and communicate results to senior leaders.