Marketing Operations Lead — AI-Driven Growth & Automation

Autodesk; Atlanta (GA); On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk seeks a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You will build scalable systems, establish measurement frameworks, and partner with Sales to drive pipeline growth in a fast‑growing, AI‑enabled environment.

Reporting to the Director of Marketing, you will own lifecycle design, data governance, tooling alignment, and governance for experimentation, while thriving in ambiguity and shaping

Qualifications

• 5–8 years of experience in marketing operations or marketing technology within a B2B environment.
• Strong working knowledge of CRM-based marketing ecosystems, including hands-on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting.
• Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes.
• Demonstrated ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes.
• Strong analytical and problem-solving skills, with the ability to interpret performance signals and drive continuous improvement.
• Experience collaborating closely with Sales, RevOps, and centralized operations teams in a B2B go-to-market environment.
• Strong communication and documentation skills; able to enable cross-functional partners to adopt new processes and ways of working.
• Comfortable operating independently in ambiguous, fast-evolving environments and influencing without direct authority.

Responsibilities

• Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards.
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff.
• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives.
• Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity.
• Identify operational gaps and proactively recommend scalable solutions.

Skills

CRM & marketing automation

Lead capture & lifecycle

Analytics & reporting

Cross-functional collaboration

Communication skills

Tools

Salesforce

Marketo

Airtable

Job description

Autodesk seeks a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You will build scalable systems, establish measurement frameworks, and partner with Sales to drive pipeline growth in a fast‑growing, AI‑enabled environment.

Reporting to the Director of Marketing, you will own lifecycle design, data governance, tooling alignment, and governance for experimentation, while thriving in ambiguity and shaping