Global Head of Marketing Data Strategy & Analytics

Autodesk; San Francisco (CA); On-site; USD 153,000 - 273,000; Full time

Benefits offered by this job

Health benefits

Employee development

Job summary

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to guide strategy, measurement frameworks, data foundations, and analytics capabilities that drive Enterprise marketing impact. You will lead a global team of data strategists and analysts transforming data into actionable insights and predictive intelligence across the marketing funnel and go-to-market ecosystem.

The role reports to the Senior Director of Worldwide Marketing Business Insights & Analytics and

Qualifications

• 10+ years of professional experience in B2B marketing, sales, go-to-market, or customer analytics.
• 5+ years of people leadership experience managing and developing technical and analytical talent.
• Experience developing and operationalizing marketing measurement strategies, including attribution, incrementality, experimentation, marketing mix modeling, funnel measurement, and marketing effectiveness.
• Strong understanding of modern marketing and customer data foundations, including data models, identity, taxonomy, cloud data platforms, and BI environments.
• Experience applying predictive analytics, data science, and AI/ML-enabled capabilities to marketing problems with governance.
• Ability to translate ambiguous business questions into analytical frameworks, measurement approaches, data requirements, and actionable recommendations.
• Proven ability to communicate with senior non-technical stakeholders while partnering with Data Engineering, Data Science, AI/ML, Marketing Technology, and other teams.
• Experience partnering across Marketing, Sales, Sales Operations, Customer Success, and other Go-to-Market functions to drive measurable business outcomes.
• Strong executive communication and storytelling skills to translate analyses into strategic decisions.
• Ability to lead multiple priorities in a fast-paced, cross-functional environment with high standards.
• BA/BS in a quantitative field; advanced degree preferred but not required.

Responsibilities

• Lead Marketing Data & Analytics Strategy: own end-to-end strategy, execution, and adoption of marketing analytics and measurement.
• Lead a Global Analytics Team: recruit, develop, and guide a high-performing analytics workforce.
• Drive Business Performance Intelligence: monitor performance to identify trends, risks, opportunities, and levers.
• Define Marketing Measurement & Attribution: establish KPIs, attribution methods, and windows with leaders.
• Drive Marketing Effectiveness & Investment Optimization: integrate models and analytics to guide resource allocation.
• Establish Analytics-Ready Data Foundations: specify data structures, taxonomies, and governance.
• Advance AI-Powered Analytics & Decisioning: build scalable, governed AI-enabled capabilities with oversight.
• Drive Adoption & Executive Decision Support: translate findings into clear actions for leaders.

Skills

Executive stakeholder management

Leadership

Data analytics strategy

Cross-functional collaboration

Education

BA/BS in Marketing, Business, Economics, Statistics, Data Science, or related field

Tools

Cloud data platforms

BI environments

Marketing analytics tools

Job description

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to guide strategy, measurement frameworks, data foundations, and analytics capabilities that drive Enterprise marketing impact. You will lead a global team of data strategists and analysts transforming data into actionable insights and predictive intelligence across the marketing funnel and go-to-market ecosystem.

The role reports to the Senior Director of Worldwide Marketing Business Insights & Analytics and