Manager of Marketing Operations

Armstrong Group; Warrendale (Allegheny County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Benefits from day 1

Career growth

Energetic culture

Job summary

The Armstrong Group is seeking a Manager of Marketing Operations to partner in the development and execution of marketing and brand strategy to acquire new and retain existing customers. You will lead cross-functional efforts across digital channels to strengthen brand credibility and drive growth in a fast-paced environment.

Responsibilities include managing the customer-facing website, optimizing conversion, supporting marketing analytics, and aligning marketing spend with strategic

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing leadership experience in customer acquisition and retention.
• 5+ years of conversion rate optimization experience.

Responsibilities

• Manage the customer-facing website to support customer acquisition and retention.
• Optimize website conversion to increase qualified leads and engagement.
• Support marketing reporting development and track metrics to guide decisions.
• Manage marketing spend and P&L to align with growth priorities.

Skills

Marketing leadership

Conversion rate optimization

Customer acquisition

Branding

Education

Bachelor's degree in Marketing or related field

Tools

SEM/SEO

Email marketing

Social media tools

Job description

Are you interested in working in a growing industry? Increased demand for smart security has opened a brand new opportunity at Guardian for high-energy people like you.

We provide smart technology, 24/7 professional monitoring, and peace of mind to hundreds of thousands of customers. Our products are installed by experts, monitored by real people, and truly make a difference. We do what we do because of one simple truth: life is better when it’s safe.

The Manager of Marketing Operations will partner in the development and execution of marketing and brand strategy to acquire new and retain existing customers.

What’s In It For You:

• Attractive compensation package
• Comprehensive benefit package starting day 1
• Opportunity to grow within the company
• The chance to be part of a Top 10 company and high-energy employee culture

What You’ll Be Doing:

• Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
• Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
• Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
• Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
• Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
• Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
• Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
• Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
• Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
• Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
• Mentor team and support professional growth.

What You’ll Need:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing leadership experience in customer acquisition and retention.
• 5+ years of conversion rate optimization experience.
• Proven understanding of the customer journey and acquisition funnel.
• 5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
• 3+ years of budget management experience.

Guardian is an Equal Opportunity Employer

Who We Are

The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.
Armstrong is an Equal Opportunity Employer.