Marketing Manager - Programmatic & Native Growth

D.R. Horton - Multifamily; Arlington (TX); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Employee Stock Purchase Plan

FSA

Life & Disability Insurance

Paid Time Off

Company Benefits

Job summary

D.R. Horton, Inc. is seeking a Marketing Manager - Programmatic & Native to lead programmatic display and native campaigns across multiple markets. You will establish DSP governance, execution standards, and optimization to improve targeting and results.

The ideal candidate has 5+ years in programmatic media buying, DSP management, and native advertising, with strong analytics, brand safety, and cross-market trafficking capabilities. Some travel is required.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Digital Media, or related field
• Five (5)+ years of programmatic media buying and DSP campaign management
• Experience with pixels, conversion tracking, taxonomy design, QA processes, and multi-market trafficking
• Experience with native advertising platforms and brand safety tools
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form
• Ability to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities include close vision and peripheral vision
• The noise level is generally moderate

Responsibilities

• Configure and maintain DSP environments, campaign taxonomy, trafficking workflows, pixel implementation, conversion tracking, QA standards, and naming conventions
• Build, launch, and optimize programmatic display campaigns using prospecting, contextual, retargeting, and conquest strategies
• Execute competitive conquest campaigns through geofencing, third-party audiences, and in-market buyer segmentation
• Manage native advertising campaigns by optimizing bids, placements, headlines, images, and audience targeting
• Configure brand safety, ad verification, fraud prevention, inclusion/exclusion lists, and inventory quality controls
• Monitor campaign pacing, delivery, and performance while resolving trafficking and tracking issues
• Coordinate creative rotation with internal partners and replace underperforming assets
• Maintain campaign attribution standards by managing UTM governance, view-through conversion tracking, reporting accuracy, and campaign documentation that supports cross-channel marketing measurement and optimization
• Evaluate emerging programmatic technologies and recommend improvements
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to travel

Skills

Programmatic media buying

DSP campaign management

Pixel implementation

Conversion tracking

QA processes

Brand safety tools

Native advertising

Geofencing

Multi-market trafficking

Analytics & reporting

Education

Bachelor's degree in Marketing/Advertising/Digital Media

Tools

The Trade Desk

DV360

Amazon DSP

IAS

DoubleVerify

MOAT

Google Certifications

Job description

D.R. Horton, Inc. is seeking a Marketing Manager - Programmatic & Native to lead programmatic display and native campaigns across multiple markets. You will establish DSP governance, execution standards, and optimization to improve targeting and results.

The ideal candidate has 5+ years in programmatic media buying, DSP management, and native advertising, with strong analytics, brand safety, and cross-market trafficking capabilities. Some travel is required.