Marketing Operations & CRM Manager

K. Hovnanian® Homes; New York (NY); On-site; USD 116,000 - 134,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

Mortgage & home appliance discounts

401(k) with company match

Job summary

K. Hovnanian Companies, LLC is seeking a Marketing Operations & CRM Manager to run day-to-day HubSpot CRM operations, ensuring accurate data flows, effective workflows, and reliable integrations across platforms.

You will own system governance, train users, and partner with teams to support marketing and CRM goals. This role emphasizes technical operations rather than creative campaigns and offers a competitive salary with benefits.

Qualifications

• Bachelor's degree in business, marketing, information systems, or related field, or equivalent experience.
• 5+ years in CRM or marketing operations; 2+ years owning a CRM platform
• Advanced HubSpot experience across Marketing Hub, Sales Hub, and Operations Hub
• Experience integrating CRM with DAM, project management tools, or content tools
• Experience with paid media platforms (Meta, TikTok, Google) and tracking

Responsibilities

• Own HubSpot workflow inventory; set enrollment criteria, building and maintaining workflows; monitor errors and fix root causes.
• Keep syncs between HubSpot and connected systems (E1, ad platforms, call tracking, SMS/RCS).
• Manage connection to DAM (Asset Bank) including asset-campaign mapping and metadata.
• Manage connection to Asana; maintain campaign intake, triggers, and handoffs between project and campaign records.
• Manage connections to Canva, Adobe, content tools; maintain templates and brand asset governance.
• Train HubSpot users on operations standards; guide and review work of specialists, analysts, or contractors.

Skills

CRM/Marketing Ops

HubSpot

ERP integration

Leadership/Training

Education

Bachelor's degree or equivalent

Tools

HubSpot

Asana

Jira

Monday.com

Canva

Adobe

DAM System

Job description

K. Hovnanian is celebrating over 65 years of quality and leadership in the home building and community development industry. Do you want to play a large role in those every day decisions that help build dream homes? It's the homes where people will raise their child, form their most important memories, plot the course for their future, spend quality time with their grandchildren or enjoy quiet times reflecting on a life full of accomplishments. Over 300,000 families have put their dreams in our hands, and you can as well.

As the Marketing Operations & CRM Manager, you will run the day-to-day operation of the HubSpot customer relationship management (CRM) platform. The role owns the workflows, data flows, and system integrations that keep lead and customer data accurate and reliable. It is technical and systems-focused, not a creative or campaign-execution role.

What You'll Do

As The Marketing Operations & CRM Manager, You Will

• Own the HubSpot workflow inventory. Set standards for enrollment criteria, branching, re-enrollment, and suppression. Build, test, and maintain workflows. Review and approve complex builds. Monitor workflow errors. Find the root cause and fix it.
• Keep syncs healthy between HubSpot and connected systems, including E1, ad platforms, call tracking, and SMS and Rich Communication Services (RCS) providers.
• Manage the connection to the digital asset management (DAM) system, Asset Bank. Keep asset-to-campaign association, metadata, naming, and permissions consistent.
• Manage the connection to Asana. Maintain campaign intake and request flows, task and status triggers, and the handoff between project records and campaign records.
• Manage the connections to creative and content tools, such as Canva and Optimizely. Maintain template and brand-asset governance and tracking parameters.
• Train HubSpot users on operations standards. Guide and review the work of specialists, analysts, or contractors.

What We're Looking For

• Bachelor's degree from an accredited college or university in business, marketing, information systems, or a related field, or equivalent experience preferred.
• Five or more years in CRM or marketing operations, including two or more years owning a CRM platform or leading other contributors, is required. Experience syncing an ERP system with a CRM is preferred.
• Advanced HubSpot experience across Marketing Hub, Sales Hub, and Operations Hub required. Experience with Operations Hub data sync and programmable automation, and HubSpot certifications preferred.
• Experience integrating a CRM with at least two of these three areas: DAM systems; project management tools such as Asana, Jira, or Monday; creative and content tools such as Canva, Adobe, content management systems, or testing platforms.
• Experience with paid media platforms (Meta, TikTok, and Google) and the tracking they require.

K. Hovnanian Companies, LLC, a subsidiary of Hovnanian Enterprises, Inc., a well-respected publicly traded company, is committed to providing an environment and programs that help our associates flourish. You can look forward to professional support, an annual salary of $116,400 - $134,100 plus bonus potential and extensive benefits—including:

• medical/dental/vision coverage
• discounts on mortgages and home appliances
• a 401(k) plan with a company match

To learn more about us, visit www.khov.com/careers.

Search Firms Please Read Carefully

K. Hovnanian Companies, LLC is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any associate at K. Hovnanian via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of K. Hovnanian. No fee will be paid in the event the candidate is hired by K. Hovnanian as a result of the referral or through other means.

Job Travel

None