SEO & PPC Manager

Socket.dev; Lynchburg (VA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision, and life保险 (保险

401(k) with employer matching

PTO and 8 paid holidays per year

Education Program (up to $7K/year)

Job summary

Socket.dev is seeking an experienced SEO & PPC Manager to drive our digital growth across search engines, AI-powered platforms, and paid channels. You will own the strategy, execution, and optimization of SEO, paid search, local search, and answer engine optimization across markets.

This role rewards analytics and ownership, requiring you to leverage data and emerging technologies to improve lead generation, brand visibility, and marketing ROI.

Qualifications

• Minimum of 5 years of experience managing SEO and paid search campaigns.
• Strong knowledge of AEO and GEO in addition to traditional SEO strategies.
• Proven success improving organic rankings, lead generation, and paid advertising performance.
• Strong analytical skills with the ability to interpret marketing data and communicate actionable insights.
• Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong understanding of keyword research, technical SEO, and local SEO best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated with strong organizational and problem-solving skills.
• Commitment to continuous learning and adapting to emerging digital marketing trends.

Responsibilities

• Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max (PMax).
• Manage Microsoft Advertising campaigns.
• Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing.
• Configure and maintain conversion tracking using GA4 and GTM.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage Local Services Ads, including lead review, dispute management, and profile optimization.
• Optimize website content and structure to improve organic search rankings across service areas.
• Build and maintain market pages and service pages to support SEO growth.
• Implement and maintain structured schema markup (FAQ, LocalBusiness, Review, How-To).
• Develop and manage backlink acquisition strategies.
• Manage Google Business Profiles for all locations (posts, reviews, photos, Q&A).
• Develop and execute review generation strategies to strengthen local rankings.
• Monitor local map rankings using Local Falcon or similar tools.
• Conduct technical SEO audits, resolve crawl issues, and improve Core Web Vitals.
• Perform keyword research, competitor analysis, and content gap analysis using SEMrush.
• Monitor competitor rankings and AI-generated visibility.
• Stay current on search engine algorithm updates and adjust strategies accordingly.
• Optimize content for AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity).
• Structure content to improve AEO and GEO.
• Track AI-generated citations, brand mentions, and referral traffic.
• Build dashboards and reporting systems for leadership insights.
• Analyze website, campaign, and conversion data to support data-driven decisions.
• Recommend CRO improvements for paid and organic landing pages.
• Collaborate with Marketing, Sales, and Leadership to support growth objectives.
• Work with teams to support company goals.
• Perform additional duties as assigned.

Skills

SEO

Paid search

AEO

GEO

Google Ads

Microsoft Ads

GA4

GTM

Local SEO

Content optimization

Backlinks

Schema markup

GMB optimization

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

SEMrush

Local Falcon

HubSpot

Domo

Google Tag Manager

GA4

Landing page platforms

Job description

About the Role

As the SEO & PPC Manager, you are responsible for driving our company’s digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets. This role is ideal for an analytical, self-directed marketing professional who thrives in a fast-paced environment and takes ownership of measurable business results. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment. We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors.

What You’ll Do

• Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max


• Manage Microsoft Advertising (Bing) campaigns


• Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing


• Configure and maintain conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)


• Prepare weekly and monthly performance reports with actionable insights and recommendations


• Manage Local Services Ads, including lead review, dispute management, and profile optimization


• Optimize website content and structure to improve organic search rankings across all service areas


• Build and maintain market pages and service pages to support SEO growth


• Implement and maintain structured schema markup including FAQ, LocalBusiness, Review, and How-To schema


• Develop and manage backlink acquisition strategies


• Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization


• Develop and execute review generation strategies to strengthen local search rankings


• Monitor local map rankings using Local Falcon or similar tools


• Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web Vitals


• Perform keyword research, competitor analysis, and content gap analysis using SEMrush or similar platforms


• Monitor competitor search rankings and AI-generated search visibility


• Stay current on search engine algorithm updates and adjust strategies accordingly


• Optimize website content for AI-powered search platforms including Google AI Overviews, ChatGPT, Perplexity, and featured snippets


• Structure website content to improve Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)


• Track AI-generated citations, brand mentions, referral traffic, and emerging AI search trends


• Build dashboards and reporting systems that provide leadership with meaningful performance insights


• Analyze website, campaign, and conversion data to support data-driven decision making


• Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages


• Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives


• Work collaboratively with leadership and internal teams to support company goals


• Perform additional duties as assigned

Minimum Skills & Requirements

• Minimum of 5 years of experience managing both SEO and paid search campaigns


• Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies


• Proven success improving organic rankings, lead generation, and paid advertising performance


• Strong analytical skills with the ability to interpret marketing data and communicate actionable insights


• Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads


• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking


• Strong understanding of keyword research, technical SEO, and local SEO best practices


• Excellent written and verbal communication skills


• Ability to manage multiple priorities in a fast-paced environment


• Self-motivated with strong organizational and problem-solving skills


• Commitment to continuous learning and adapting to emerging digital marketing trends

Preferred Skills & Requirements

• Experience with SEMrush or equivalent SEO auditing platforms


• Experience with Local Falcon or similar local search tracking tools


• Experience with HubSpot CRM and attribution reporting


• Experience with Domo or similar business intelligence platforms


• Experience with landing page optimization platforms


• Familiarity with AI search visibility tools such as BrightEdge, Profound, or similar platforms


• Experience in roofing, construction, solar, home services, or other multi-location businesses


• Bachelor's degree in Marketing, Business, Communications, or related field

Benefits

• Health, dental, vision, and life insurance (available after 60-90 days)


• 401(k) participation with 4% employer matching contributions


• PTO and 8 paid company holidays per year


• Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books


• Exclusive discounts on roofing, gutters, repairs, solar, and windows