Performance Marketing Manager

Turner Pest Control; Jacksonville (FL); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Prescription drug plan

FSA / HSA

401(k) Savings Plan

Paid time off & holidays

Paid training

Job summary

Turner Pest Control in Florida is seeking a Marketing Manager to drive lead generation, customer acquisition, retention, and brand growth across the state. You will develop data-driven strategies, manage digital campaigns, and optimize the customer journey from first touch to long-term loyalty.

Collaborate with our agency, analyze performance, and guide budgets to maximize ROI. You will work cross-functionally with Sales, Operations, and HR to hire, implement marketing tech, and leverage

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Communications, or related field preferred.
• Minimum of five years of progressive marketing experience.
• Experience in pest control, home services, or route-based industries preferred.
• Strong understanding of local and performance-based marketing.
• Experience with CRM systems and analytics tools including Hubspot, GA4, Google Ads, GTM, CallRail.

Responsibilities

• Develop and execute data-driven marketing strategies generating qualified leads and driving customer acquisition across Florida.
• Oversee digital marketing initiatives: Google Ads, Local Services Ads, local SEO, website optimization, landing pages, and CRO.
• Partner with advertising agency to optimize budgets, reduce cost per lead, and align with seasonal demand and business objectives.
• Leverage analytics and marketing technology to improve the customer journey from first interaction to renewal.
• Collaborate with HR on recruiting marketing initiatives as business needs arise.

Skills

5+ years marketing experience

Local & performance-based marketing

Data-driven mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Hubspot

Google Analytics 4

Google Ads

Google Tag Manager

CallRail

Local SEO platforms

Meta Business Manager

Job description

Are you a results-driven marketer who loves using data to fuel growth and optimize performance? Can you develop strategy, execute impactful campaigns, and continuously improve the customer journey through measurable insights? Turner Pest Control is seeking a Marketing Manager to help drive lead generation, customer acquisition, retention, and brand growth across Florida.

If you're looking for a role where your ideas matter, your results are recognized, and your work has a direct impact on business success, we'd love to hear from you.

Turner Pest Control is proud to offer our employees a host of outstanding benefits!

What You'll Get...

We want to help our employees build a great career and a great future. At Turner Pest Control, you'll have access to these great benefits!

Health And Well-being

• Blue Cross Blue Shield medical PPO options
• Delta Dental and Vision
• Prescription drug program
• Flexible Spending Accounts (FSA) for medical and childcare expenses
• Health Savings Plans (HSA) available with qualified plans

Financial Security

• Competitive hourly compensation
• 401(k) Savings Plan
• Life insurance and short-term disability 100% company paid (with options to buy up)
• Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options

Work/Life Balance

• Enjoy stable, year-round employment with opportunities for growth
• Paid training
• Paid time off and eight paid holidays
• Opportunities for advancement

What You’ll Do...

As Marketing Manager, you'll develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida. You'll oversee digital marketing initiatives including Google Ads, Google Local Services Ads, local SEO, website optimization, landing pages, and conversion rate optimization while continually improving campaign performance and maximizing return on investment. You'll also partner with our advertising agency to optimize budgets, reduce cost per lead, and align marketing efforts with seasonal demand, technician capacity, and business objectives.

You’ll leverage customer insights, analytics, and marketing technology to improve the customer journey from first interaction through long-term retention. This includes supporting renewal and upsell campaigns, audience segmentation, CRM and marketing automation initiatives, call tracking, reporting, and identifying opportunities to incorporate AI and emerging technologies that improve marketing effectiveness. You'll also collaborate with Human Resources on recruiting marketing initiatives as business needs arise.

Success in this role requires a strong analytical mindset and a focus on measurable results. You'll monitor key performance indicators-including lead generation, conversion rates, customer acquisition cost, marketing ROI, customer lifetime value, organic traffic, and local search visibility-to evaluate campaign effectiveness and continuously improve performance. You'll assist in managing the annual marketing budget, allocate investments based on ROI, forecast campaign spending, and identify opportunities to improve efficiency while driving sustainable growth.

This role requires exceptional organization and collaboration. You'll manage multiple marketing initiatives simultaneously, coordinate projects with internal stakeholders and external partners, establish clear priorities, and serve as a trusted marketing resource for leaders across Operations, Sales, Finance, and Customer Service. Staying current on digital marketing trends, home services marketing, and emerging technologies will be essential as you help shape the future of Turner Pest Control's marketing strategy.

Who You Are...

• Bachelor's degree in Marketing, Data Analytics, Communications, or a related field preferred
• Minimum of five (5) years of progressive marketing experience
• Experience in pest control, home services, or other route-based service industries preferred
• Equivalent combinations of education and experience will be considered
• Strong understanding of local and performance-based marketing
• Experience with CRM systems and marketing analytics tools, including Hubspot, Google Analytics 4, Google Ads, Google Tag Manager, CallRail (or similar), Local SEO platforms, Meta Business Manager
• Ability to balance growth goals with operational realities
• Comfort working with data, dashboards, and financial metrics
• Strong communication, prioritization, and problem-solving skills
• Ability to collaborate across departments and influence outcomes
• Proficiency in Microsoft Office (Word, Excel, Outlook)

Who We Are...

Turner Pest Control has protected homes and businesses across Florida for over 50 years with expert, eco-friendly pest management solutions. As one of the fastest-growing pest control companies in the state and ranked among the top 100 in the U.S., we take pride in combining innovative services with our strong family values. Our certified specialists provide comprehensive pest, termite, lawn, mosquito, and wildlife management, ensuring year-round protection with no long‑term contracts. With flexible scheduling, no-obligation quotes, and a satisfaction guarantee, Turner Pest Control delivers personalized concierge care you can trust to keep our customer's property pest‑free year‑round.

EOE/M/F/Vet/Disabled

Turner Pest Control is a Drug-Free Workplace

Salary: $110000 - $120000 per year