Marketing Operations & Automation Specialist

Jobot; San Francisco (CA); On-site; USD 83,000 - 96,000; Full time

Job summary

Jobot in San Francisco seeks a hands-on Marketing Operations & Automation Specialist to support and optimize marketing operations, automation workflows, and digital campaign execution.

You will work at the intersection of marketing, technology, and data, partnering with leadership to implement AI-enabled tools, improve processes, and deliver measurable campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years in marketing operations, digital marketing, or marketing automation.
• Experience with Eloqua, HubSpot, Marketo, Pardot or similar platforms.
• Knowledge of analytics, data integrations, reporting, and campaign measurement.
• Experience with AI-powered marketing tools or willingness to adopt emerging tech.

Responsibilities

• Own daily execution and optimization of marketing automation workflows.
• Evaluate and optimize marketing technologies and workflows with leadership.
• Manage data operations, including processing, routing, and quality control.
• Build and optimize landing pages and support email campaigns and ads.
• Establish QA procedures and drive scalable, repeatable processes.

Skills

Marketing operations

Marketing automation

Data analytics

AI tools

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Eloqua

HubSpot

Marketo

Pardot

Job description

Marketing Operations & Automation Specialist

$60 - $70 per hour | San Francisco, CA | On-site | Consulting

A bit about us:

We are a leading global media, technology, and information services organization with a strong commitment to innovation, digital transformation, and continuous growth. Our teams leverage cutting-edge technologies, data-driven insights, and creative solutions to deliver meaningful results across a diverse portfolio of businesses.

We foster a collaborative, forward-thinking environment where employees are encouraged to bring new ideas to the table, challenge existing processes, and play an active role in shaping how technology and innovation drive business success.

Why join us?

Innovation & Emerging Technology: Work with modern marketing technologies, AI-powered tools, and automation platforms while helping shape the future of digital marketing operations.

Opportunity to Make an Impact: Take ownership of meaningful projects, improve processes, and introduce solutions that directly influence marketing efficiency and campaign performance.

Exposure & Collaboration: Partner with marketing leadership and cross-functional teams in a dynamic, enterprise-level environment.

Professional Growth: Expand your technical expertise across marketing automation, AI, analytics, and digital campaign execution while gaining exposure to new technologies.

Culture of Continuous Improvement: Join a team that values curiosity, creativity, collaboration, and individuals who proactively identify opportunities to do things better.

Job Details

We are seeking a hands-on Marketing Operations & Automation Specialist to support and optimize marketing operations, automation workflows, and digital campaign execution.

This role is ideal for someone who enjoys working at the intersection of marketing, technology, and data. You will play an important part in improving marketing processes, implementing automation, experimenting with emerging AI technologies, and ensuring digital campaigns are executed efficiently and effectively.

Reporting to the Senior Digital Marketing Manager, you will serve as a key operational resource for the marketing team, supporting everything from marketing automation and data integration to email campaigns, landing pages, and digital advertising.

Beyond day-to-day execution, you will have the opportunity to identify inefficiencies, recommend improvements, and help build scalable processes that improve how marketing teams operate.

What You'll Do

Marketing Operations & Automation

• Own the daily execution, maintenance, and optimization of marketing automation workflows across platforms such as Eloqua, HubSpot, ZoomInfo, and integrated CRM systems.
• Identify opportunities to streamline marketing processes, reduce manual work, and improve operational efficiency.
• Partner with marketing leadership to evaluate, implement, and optimize marketing technologies and workflows.
• Develop and maintain repeatable processes, documentation, and best practices that support scalable marketing operations.

AI & Emerging Technologies

• Experiment with AI-powered marketing tools to improve efficiency, content development, and campaign execution.
• Explore applications for AI-driven workflow automation, content generation, and digital video creation.
• Identify opportunities to introduce emerging technologies that improve marketing productivity and scalability.

Data Management & Analytics

• Manage marketing data operations, including list uploads, processing, segmentation, and routing using ZoomInfo RingLead or similar tools.
• Maintain data quality, accuracy, and consistency across marketing platforms.
• Build and maintain dashboards and performance reports that consolidate data from multiple marketing and analytics systems.
• Translate campaign performance data into actionable insights that support business objectives.

Digital Campaign Execution

• Build, maintain, and optimize landing pages using no-code or low-code platforms such as Ion or similar technologies.
• Support email marketing campaigns, including setup, testing, deployment, troubleshooting, and quality assurance.
• Assist with digital advertising campaigns, including asset coordination, tracking, execution, and performance monitoring.
• Ensure campaigns are delivered accurately, consistently, and on schedule.

Process Improvement & Quality Assurance

• Establish and maintain quality control procedures across marketing campaigns, platforms, and workflows.
• Troubleshoot technical and operational issues related to campaign execution and marketing automation.
• Proactively identify opportunities to improve workflows, reporting capabilities, and technology integrations.
• Focus on developing scalable, repeatable solutions rather than relying on one-off processes.

What We're Looking For

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 3-5 years of experience in marketing operations, digital marketing, marketing automation, or a related hands-on role.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar technologies.
• Working knowledge of marketing analytics, data integrations, reporting, and campaign performance measurement.
• Experience using AI-powered marketing tools or a demonstrated interest and ability to quickly adopt emerging technologies.

Technical Skills

• Experience configuring, managing, and optimizing automated marketing workflows, segmentation, and campaign processes.
• Understanding of how marketing automation platforms integrate with CRM systems, websites, and analytics tools.
• Experience with marketing data management, including list processing, routing, and database quality.
• Ability to create dashboards, analyze marketing performance, and generate actionable reports.
• Hands-on experience supporting email marketing, landing pages, and digital advertising campaigns.
• Familiarity with AI-powered marketing tools for automation, content generation, and digital media creation.
• Basic HTML/CSS knowledge and the ability to troubleshoot digital marketing assets.
• Experience documenting workflows, implementing quality assurance processes, and improving operational procedures.

What Will Make You Successful

• A proactive, problem-solving mindset with an interest in making processes more efficient.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent attention to detail and a commitment to delivering high-quality work.
• Confidence working independently while collaborating with marketing leadership and cross-functional teams.
• Strong written and verbal communication skills.
• Curiosity about emerging technologies and a willingness to experiment with AI and automation tools.
• A hands-on mentality with the ability to balance campaign execution and long-term operational improvements.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.