Marketing Operations Architect – Data & AI-Driven

Waites Sensor Technologies Inc; Cincinnati (OH); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Remote flexibility

Job summary

Waites Sensor Technologies Inc is seeking a Marketing Operations Specialist to enhance our marketing tech stack and data-driven decision making. You will optimize HubSpot across hubs, build automation, and improve lead scoring and CRM processes while maintaining the website and supporting SEO and integrations.

You will also create real-time dashboards, automate campaigns, and drive AI-enabled improvements across marketing workflows to boost efficiency and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field.
• 2-5 years in marketing operations, marketing analytics, digital marketing, marketing automation, or marketing technology.
• Experience with HubSpot or another CRM and marketing automation platform.
• Experience building dashboards using Looker Studio, Power BI, Tableau, or similar BI tools.
• Strong analytical skills with ability to translate data into meaningful insights.
• Strong technical aptitude and willingness to learn new systems and technologies.
• Strong organizational skills with attention to detail.
• Experience using AI tools such as ChatGPT, Claude, Gemini, etc. for marketing work.
• Continuous improvement mindset for building better marketing processes.

Responsibilities

• Support and optimize HubSpot across Marketing, Sales, and Service Hubs.
• Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
• Improve lead scoring, routing, segmentation, lifecycle stages, CRM processes, and data quality.
• Own day-to-day management and optimization of Waites website and user experience.
• Assist with SEO/metadata and technical fixes to improve organic visibility.
• Help with integrations between HubSpot and other marketing tools.
• Document and improve marketing processes and operational workflows.
• Build and maintain dynamic dashboards linking marketing to pipeline impact.
• Create reports and visualizations to support data-driven decisions from multiple data sources.
• Monitor campaigns, identify trends, and recommend optimization opportunities.
• Ensure marketing data is accurate, consistent, and actionable across platforms.
• Scale marketing measurement, attribution, and forecasting as the organization grows.

Skills

HubSpot

Marketing analytics

Dashboards

AI tools

CRM integration

Education

Bachelor's degree in Marketing

Tools

Looker Studio

Power BI

Tableau

HTML/CSS fundamentals

Job description

Waites Sensor Technologies Inc is seeking a Marketing Operations Specialist to enhance our marketing tech stack and data-driven decision making. You will optimize HubSpot across hubs, build automation, and improve lead scoring and CRM processes while maintaining the website and supporting SEO and integrations.

You will also create real-time dashboards, automate campaigns, and drive AI-enabled improvements across marketing workflows to boost efficiency and effectiveness.