Marketing Ops Analyst: AI, Dashboards & Automation

Waites

Cincinnati (OH)

On-site

USD 65,000 - 95,000

Full time

14 days+

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Job summary

Waites is seeking a Marketing Operations Specialist to optimize HubSpot, dashboards, and AI-enabled workflows. You will build automation, lead scoring, and data quality processes while overseeing website ops and campaign execution.

You’ll connect marketing to pipeline impact and drive data-informed decisions across teams. The role emphasizes problem solving, learning new technologies, and continuous improvement in a fast-paced marketing environment.

Qualifications

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field preferred.
2-5 years of experience in marketing operations, marketing analytics, digital marketing, marketing automation, or marketing technology.
Experience with HubSpot or another CRM and marketing automation platform.
Experience building dashboards using HubSpot, Looker Studio, Power BI, Tableau, or similar BI tools; bonus for AI tool experience.
Strong analytical skills and ability to translate data into insights.
Strong technical aptitude and continuous learning mindset.
Strong organizational skills and attention to detail.
Experience with AI tools and applying them to marketing work.
Continuous improvement mindset and ability to collaborate cross-functionally.

Responsibilities

Support and optimize HubSpot across Marketing, Sales, and Service Hubs.
Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
Improve lead scoring, routing, segmentation, lifecycle stages, and data quality.
Own website management to reflect brand messaging and support lead generation.
Assist with SEO/On-page and technical updates for organic visibility.
Document and improve marketing processes and workflows.
Build and maintain dynamic dashboards linking marketing to pipeline, revenue, and growth.
Create reports and visualizations for data-driven decisions.
Monitor campaigns, identify trends, and propose optimization.
Identify opportunities to leverage AI and scale marketing measurement and forecasting.
Coordinate campaigns across digital, email, events, and content marketing.
Manage leads from tradeshows and events and support audience segmentation.
Develop post-event nurture flows and test for improvement.
Partner with content teams to build knowledge bases and education programs.