Marketing Operations & Automation Lead

Magnificent Differences Consulting, LLC; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Magnificent Differences Consulting, LLC is seeking a Marketing Operations Program Manager to own the systems, processes, data, and measurements across our business units.

This role guides work through the Content Review Process (CRP), manages the Dotdigital marketing automation and CRM platform, and provides leaders with timely, reliable performance data to manage OKRs and make decisions.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5–7 years in marketing operations, marketing automation, or related martech role.
• Experience in healthcare, certification, association, or regulated environments is a plus.

Responsibilities

• Own the day-to-day operation of the Content Review Process (CRP) in Asana, guiding projects from intake through final approval.
• Analyze CRP bottlenecks and streamline workflow, leveraging AI/Jasper to accelerate review and content production.
• Enforce brand standards, tone, and messaging consistency across all submitted work using personas.
• Serve as marketing owner/admin of Dotdigital, managing configuration, data structure, segmentation, and user access.
• Lead marketing system implementations and go-lives, ensuring configuration, testing, and optimization for campaigns across units.
• Build and manage audience segments, automated journeys, emails, and templates to support acquisition, engagement, and retention.

Skills

Marketing operations

Marketing automation

Data analysis

Reporting

Project coordination

Brand governance

Education

Bachelor's degree in marketing, business, or related field

Tools

Dotdigital

Asana

HubSpot

Salesforce Marketing Cloud

AI tools (Jasper)

Job description

Magnificent Differences Consulting, LLC is seeking a Marketing Operations Program Manager to own the systems, processes, data, and measurements across our business units.

This role guides work through the Content Review Process (CRP), manages the Dotdigital marketing automation and CRM platform, and provides leaders with timely, reliable performance data to manage OKRs and make decisions.